lunch & learn adwords (basics)

25 Pages·2014·6.56 MB·English

L
 &
 L

UNCH EARN
A W
 (B )

D ORDS ASICS
Network808
 &
 German
 Google
 Guy

Daniel
 Hildebrandt
A

GENDA
•  What
 is
 the
 difference
 between
 SEO
 /
 SEM?

•  What
 is
 Google
 AdWords?

•  Important
 AdWords
 vocabulary

•  Best
 structure
 for
 AdWords
 Account
 set
 up

•  Recommended
 Campaign
 sePngs
 for
 max

results

•  Special
 Offer
 for
 aRendees
G

OOGLE HAS THE BIGGEST MARKET SHARE
•  64%
 market
 share
 in

the
 US

•  84%
 worldwide

•  #1
 search
 engine

Your
 poten[al

customers
 already
 use

Google!

www.comscore.com
S
 E
 O

EARCH NGINE PTIMIZATION
•  Below
 Google

adver[sements

•  Results
 seen
 a‘er

3-­‐6
 months

op[miza[on

•  Website
 content,

URL
 structure,

backlinks
 &
 many

more
 factors

influence
 posi[on

•  Clicks
 are
 free
S
 E
 M

EARCH NGINE ARKETING
•  On
 Top
 of
 Page
 or

right
 side
 of
 Google

Search

•  Results
 can
 be
 seen

instantly

SEM

•  Keywords,
 quality

score,
 bids
 &
 many

more
 factors
 influence

posi[on

•  Cost-­‐Per-­‐Click
H

 G ?

OW CAN YOU ADVERTISE ON OOGLE
Display
 your
 adver[sements
 on
 the
 biggest

search
 engine
 world
 wide,
 with

Google
 AdWords.

S
 E
 M

EARCH NGINE ARKETING
your
 website

Sales,

Leads

•  From
 Google
 to
 your
 website

•  From
 visitor
 to
 customer
M
 S
 E
 M

OBILE EARCH NGINE ARKETING
•  People
 search
 on
 their
 cellphones

 and
 find
 you
 on
 the
 move

More
 about
 Mobile
 Adver[sing
 and
 how
 to
 get
 customers

your

almost
 instantly
 into
 you
 store
 in
 our

phone

Lunch
 &
 Learn
 –
 Mobile
 Adver[sing

Sales

on

 March
 27th
 2014

your

Store
A W

D ORDS BASIC VOCABULARY
•  Keyword
 –
 the
 term
 /
 phrase
 that
 triggers

your
 ad
 on
 Google

•  Keyword
 matching
 type
 -­‐
 Broad,
 Phrase,
 Exact,

Nega[ve

–  more
 traffic
 vs.
 beRer
 quality
 (Video)

http://youtu.be/ZLfxIKw1V3Y

•  Impressions
 –
 How
 o‘en
 your
 ad
 was
 shown

–  Many
 impressions,
 stands
 for
 high
 search
 volume