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About Long Term Oriented Buyer Supplier Relationship
This document summarizes a study on long term buyer-supplier relationships in select textile units in Ludhiana. The study aims to identify key elements required for developing long term relationships between buyers and suppliers. It reviews literature showing a shift from transactional to relational marketing and the importance of cooperation and commitment between supply chain members. The objectives are to define elements for long term buyer-supplier relationships and understand buyers' priorities for maintaining relationships.
Detailed Information
| Author: | ['Rashi Taggar'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 9 |
| Language: | English |
| Format: | |
| Price: | FREE |
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