Table Of Contentlogolounge
4
2,000 International Identities by Leading Designers
Catharine Fishel and Bill Gardner
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contents
Introduction 4 Fish, Bugs, Reptiles 209
Jurors 6 Animals 219
Nature 239
Shapes 262
Collections
Symbols 285
Initials 14
Arts 298
Typography 54
Miscellaneous 308
Enclosures 74
Food 315
Display Type 87
Structures 325
Calligraphy 100
Transportation 338
Crests 108
Sports 118
Index 348
Heads 125
Directory 356
People 145
About the Authors 376
Mythology 185
Birds 198
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introduction
In school lectures, there was always a teacher that admonished the
students to move down into the front rows of the class. I used to be
convinced this attempt to fi ll in those seats was a vain ploy to make
the presentation appear well-attended. It’s only after making the
shift to the front that you understand falling asleep is no longer an
option, and that your attention level and interest start to pique.
These are the students who made better grades and ultimately
rose to the top of their professions. As I meet the members of
LogoLounge.com and speak to the readers of the LogoLounge
series of books, I realize I’ve met these folks before, down in the
front row. These contributors and individuals are as passionate
and inquisitive as ever, and as long as they are curious, they are
still enrolled.
For a designer, having a grip on the visual landscape of our profes-
sion is what allows us to remain relevant to our clients. By picking
up and reading this book, you have already demonstrated the dif-
ference between you and the less curious. Those who have lost or
never had the thirst to stay aware of trends are doomed to forever
design from the back row.
The 2,000 highly organized logos in this book were selected from
more than 28,000 submissions made since the last selection process
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for LogoLounge 3. This is a monumental collection, and it attests
to both the quality of the fi nal content and to the stamina of the
panel of eight amazingly talented judges who were faced with the
daunting task of selecting only the very best.
Members of LogoLounge.com can see all of this work—in fact, you
may view every logo submitted to past, present, or future books by
joining LogoLounge.com. Additionally, members receive unlimited
uploads of their own logos for possible inclusion in future books. As
of this writing, LogoLounge.com has a database of nearly 70,000
logos, contributed by members from over 100 countries around
the world. Each of these logos is searchable by keyword, industry,
designer, date, client, and style.
Although the ability to laser through such a huge pool of exceptional
design to fi nd relevant research is unprecedented, you can also
take a leisurely, random stroll at your own pace. The 2,000 logos
in this book can also be accessed through the book’s companion
website, www.logolounge.com/book4.
All of this inspiration in one book, shared by some of the most
talented and infl uential designers of our era. Move your chair up
to the front row and pick up a well-earned degree in international
identity studies.
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Jurors
Christopher Campbell reports, corporate literature,
Interbrand, San Francisco, CA marketing communications, and
advertising. With more than
Threesome logo, by Ziga Aljaz
twenty years of design experi-
“I chose this logo for its simplicity
ence, he has created award-
and wit. It has a great personality,
winning work recognized by
communicates with ease, and is
organizations including the New
beautifully executed. Well done.”
York Art Directors Club, the
As executive creative director of Advertising and Design Club of
Interbrand, Christopher Campbell Canada, The American Institute
is in charge of leading creative of Graphic Arts, Communication
resources in New York. He is Arts, and The Black Book AR100
responsible for developing Awards Show.
creative solutions for clients
His work is part of the perma-
such as Microsoft, McDonald’s,
nent design collection of the
Xerox, eBay, and Victoria’s
Smithsonian Institution’s
Secret. He also plays a key role
National Museum of Design in
in the fi rm’s overall strategic
New York.
planning and development.
Campbell is an honors graduate
Campbell’s expertise includes
of the communication and design
the development of strategic
program at the Ontario College
branding solutions, including
of Art and Design, Toronto.
corporate identity, annual
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Jurors
Haley Johnson and award-winning design. Her
Haley Johnson Design work has appeared in both
Company, Minneapolis, MN national and international design
publications since 1986.
The Firm Mark logo,
by IMAGEHAUS Johnson’s designs have been
“I chose this logo for its ability to accepted into the permanent
communicate instantly. It makes collections of the Smithsonian,
me want to jump up from this Cooper-Hewitt and Für Kunst
seated position I am in right now und Gewerbe Museums.
and run around the block with a
Haley Johnson Design Com-
smile on my face. It is provoca-
pany’s primary focus includes
tive yet timeless in its execution
brand, packaging, and product
while being highly appropriate
development. She has worked
for the business it is promoting.”
with a variety of clients including
Haley Johnson is senior Blue Q, Target Stores, Turner
designer and president of Haley Classic Movies, Chronicle
Johnson Design Company. Her Books, and Peace Coffee.
fi rm was established in 1992.
She has a solid reputation for
consistently producing effective
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Jurors
Janet A. Martin design fi rm founded by Henry
Communication Arts Inc. Beer and Richard Foy in 1973.
Boulder, CO After receiving a B.A. in art
history, magna cum laude, from
Autism logo, by Dino Design
Colorado College, she attended
“I was particularly struck by this
graduate school at The University
logotype—perhaps because I
of Colorado, and later earned her
have a friend whose son is
Masters of Business Administra-
autistic. I really liked the idea of
tion from the University of Denver.
using a classic, beautiful typeface
like Caslon that is highly legible, Martin served as chair of the
and then deconstructing it with a Boulder Chamber of Commerce
few deft deletions. The missing Board in 2003 and is past
strokes create an impression of president of the Association of
strength and potential, but with Professional Design Firms. She
gaps. It is a word that is there, also serves on the Design Futures
but not there. I think it is a perfect Council, Board of Advisors. In
metaphor to represent this 2001, the Design Futures Council
condition which affects commu- named her a Senior Fellow of that
nication skills and cognitive organization. She was inducted
functions in increasing numbers into the Boulder County Business
of children. Early indicators of Hall of Fame in 2005.
autism are diffi culties in verbal
Martin was presented with the
communications, social
1999 Fellow Award by the
interactions, and impaired
Society for Environmental
language development: This
Graphic Design. She currently
logotype captures all of this with
serves on the board of the
a simplicity that is powerful.”
Colorado Ski Museum and the
Janet Martin is president of President’s Advisory Council for
Communication Arts Inc., the Colorado College.
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Jurors
Jason Schulte Offi ce has earned an inter-
Offi ce, San Francisco, CA national reputation, having been
recognized in numerous design
Wurstburg logo, by KW43
publications and competitions,
BRANDDESIGN
including AIGA, Art Directors
“I was drawn to this logo
Club, Communication Arts, How,
because of its bold simplicity.
Graphis, The One Show, Print,
It has personality. And most
Type Directors Club, and Tokyo
importantly, it tells a story. It’s
Type Directors Club. In 2007, the
not easy to make a destination
studio’s work was part of an
out of a sausage. But you can
exhibition at Ginza Graphic
picture the restaurant, the food,
Gallery in Tokyo.
and what the waitstaff might
be wearing. I want to hang out Prior to forming Offi ce, Schulte
at Wurstburg. That’s a lot to worked as an art director at
accomplish in one mark.” Goodby, Silverstein & Partners
advertising agency, and before
Originally from Green Mountain,
that, he was design director at
Iowa, Jason Schulte founded
TBWA/Chiat/Day’s San Francisco
Offi ce in 2003. Offi ce works on all
offi ce. He started his career in
aspects of brand development,
Minneapolis at the infl uential
including identity, packaging,
Charles S. Anderson Design
advertising, retail environments
Company. In 2000, Print named
and collateral for clients such as
Schulte one of the country’s top
Coca-Cola, Target, Adidas Golf,
20 visual artists under age 30.
Apple, Oakley, and Levi Strauss
& Co.
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Jurors
Jeff Knowles Jeff Knowles was born in Rugby,
Research Studios Warwickshire, and moved to
London, England North Wales when he was ten
years old. He graduated with a
Canada Place logo, by Identica
B.A. (Honors) in graphic design
Branding and Design
from The University of Salford.
“An aesthetically pleasing logo
From there he joined Neville
that captures the architecture of
Brody at Research Studios in late
the building. The clever use of
1998. Knowles has worked on
the refl ection communicates the
various Research Studios
location of the building.
projects including The Insider,
Incorporating the maple leaf
Salomon Snowblades/Surf,
leaves a subtle hint of the
Marcomedia, Amdocs, Made in
country where it is based.
Clerkenwell, and the ICA,
Simple typography is employed
to name a few. Knowles also has
to avoid over-complicating the
a keen interest in photography
design. The use of multiple
and has taken photographs for
colors illustrates the multifunc-
Segment Systems, The Royal
tionality of the facility. The logo
Court Theatre, and Somerset
can easily be extended to
House. He also has a photogra-
develop a graphic system, it can
phy collection with fStop Images.
be enlarged and cropped to
create interesting illustrations,
and the colors can be used to
create a color coding system. All
in all, it is a logo that addresses
all communication needs.”
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