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About Lifetime Value The Cornerstone of App Marketing
The document discusses key challenges facing app marketers in 2018, including increasing competition and declining user retention rates. It finds that lifetime value (LTV) is more important than ever for determining the profitability of user acquisition spending. Specifically: 1) Revenue from app marketing has increased 80% since 2016, but dwindling user retention and a crowded marketplace have made LTV a core metric for optimizing profits. 2) There are significant differences in marketing performance between gaming, shopping, and travel apps, with gaming seeing smaller performance gaps between platforms and traffic sources. 3) The US and UK generate the most app revenue but also have fierce competition, while emerging markets have growth potential through improved monet
Detailed Information
| Author: | ['Simon Newstead'] |
|---|---|
| Publication Year: | 2018 |
| Pages: | 52 |
| Language: | English |
| Format: | |
| Price: | FREE |
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