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About Lessons, Tactics, and Stories From World-Class Experimenters
The document discusses how experimentation and optimization have become essential practices for digital businesses to outperform competitors. It provides examples of how companies like Atlassian, Visa, and Wolverine Worldwide use experimentation to test different design options and messaging to improve user experiences and outcomes. Specifically, it describes how Wolverine tested three mobile homepage designs and found that the design with large category images increased views of product pages, even if it did not directly increase purchases in that test. The key lesson is that experiments can provide useful insights beyond just the primary metrics to inform future tests.
Detailed Information
| Author: | ['Jerome Wong'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 23 |
| Language: | English |
| Format: | |
| Price: | FREE |
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