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About Les maitres de la manipulation: un siecle de persuasion de masse
On les appelle spin doctors, genies du faire croire, persuadeurs clandestins ou ingenieurs des ames. Publicitaires, communicants, cineastes ou propagandistes politiques, ces hommes ont en commun d’etre passes maitres dans l’art de la manipulation de masse. Ils bouleversent les regles du jeu politique, font et defont des elections, fabriquent le consentement, defendent les interets d’industries polluantes, influencent a leur insu le comportement de millions d’individus. Souvent meconnus, agissant pour la plupart dans l’ombre, ils concoivent et deploient leurs techniques de persuasion en tirant profit des progres constants des sciences et des techniques. Specialiste de l’histoire de la propagande contemporaine, David Colon propose une approche inedite de l’art de la persuasion : il reunit, pour la premiere fois dans un meme livre, les portraits de vingt des plus grands maitres de la manipulation des XXe et XXIe siecles. De Goebbels a Walt Disney, de Lin Biao a Mark Zuckerberg, Richard Thaler ou Steve Bannon, l’auteur nous raconte l’invention de la propagande de guerre, du lobbying, du nudge ou de la publicite microciblee.
Detailed Information
| Author: | David Colon |
|---|---|
| Publication Year: | 2021 |
| Language: | French |
| File Size: | 2.4 |
| Format: | |
| Price: | FREE |
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