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About Lecture Notes Marketing Finance
This document discusses the role of marketing finance in business. It explains that the sole purpose of business is to earn profit, and profit comes from having customers that are acquired through marketing. Marketing activities like advertising and distribution require financial investments, so there is an important financial perspective to consider for marketing decisions. Marketing finance provides control points to help marketing departments make decisions that maximize profits in addition to sales. It analyzes the financial impact and return on investment of marketing activities to ensure positive financial results from increased sales.
Detailed Information
| Author: | ['Poojak1989'] |
|---|---|
| Publication Year: | 2017 |
| Pages: | 57 |
| Language: | English |
| Format: | |
| Price: | FREE |
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