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About Lecture Notes Lecture 5 Relationships and The Customer Life Cycle
This document summarizes key aspects of customer relationships and the customer lifecycle discussed in a lecture on Customer Relationship Management. It discusses the stages of acquiring customers, retaining customers, and developing customers to increase their lifetime value. It also covers strategies for retaining customers, measuring retention, developing engagement and commitment, and identifying customers who may churn. Finally, it briefly discusses strategies for terminating low-value customers when appropriate.
Detailed Information
| Author: | ['Dounia Solai'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 7 |
| Language: | English |
| Format: | |
| Price: | FREE |
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