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About Lecture Notes ISM
This document outlines the key steps and concepts in marketing research. It discusses establishing the need for research by precisely defining decision situations and opportunities. Next, it addresses detailing research objectives and information needs to guide the project. Finally, it examines how information needs specify the data required to achieve the objectives and make better decisions. The document provides an overview of best practices in defining and planning a marketing research study.
Detailed Information
| Author: | ['j'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 143 |
| Language: | English |
| Format: | |
| Price: | FREE |
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