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About Lecture-Notes-Consumer-Behaviour-Chapter-1-5 NEWWW
Consumer behaviour is the study of how individuals make decisions to spend their available resources on consumption-related items. It involves understanding how demographics, cultural influences, personal characteristics and the marketing environment impact purchasing decisions. Marketers segment consumers using demographic factors like age, gender, income level and lifestyle to better target specific groups. Products often fulfill psychological needs for consumers beyond their functional uses. Globalization and technology are increasing virtual consumption through e-commerce and social media interactions between consumers worldwide. Marketers must balance business goals with ethical standards and public policy concerns.
Detailed Information
| Author: | ['Sao Nguyễn Toàn'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 33 |
| Language: | English |
| Format: | |
| Price: | FREE |
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