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About Lecture Notes Case Study Air Asia Strategy Organization and Marketing
This document provides an overview of AirAsia, a low-cost airline based in Malaysia. It discusses AirAsia's history and growth since being acquired for $1 in 2001. Key aspects of AirAsia's strategy include safety-first operations, high aircraft utilization, low fares with no frills, and efficient distribution. AirAsia uses aggressive marketing including sponsorships. The management style emphasizes teamwork, transparency, and Tony Fernandes works frontline jobs monthly. AirAsia keeps costs low through direct sales, outsourcing non-core functions, and efficient technology and fleet commonality. It has significantly lower costs and staffing than Malaysia Airlines while achieving higher aircraft utilization.
Detailed Information
| Author: | ['Abu Taher'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 8 |
| Language: | English |
| Format: | |
| Price: | FREE |
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