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About Lecture Notes All Lectures
This document contains lecture notes from Curtin University's Retail Marketing and Distribution 311 course. The notes cover topics like introduction to retailing, building customer relationships, multi-channel retailing, social media influence, distribution types, retail strategy planning, defining and providing value, and fundamental service decisions. The notes also provide examples and discuss major trends, challenges, and concepts within the retail industry.
Detailed Information
| Author: | ['Manoj Hegde'] |
|---|---|
| Publication Year: | 2018 |
| Pages: | 91 |
| Language: | English |
| Format: | |
| Price: | FREE |
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