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About Lecture 01 Ho
The lecture provided an overview of the marketing course, including administrative details, the scope of marketing, and a framework centered around major marketing decisions. It discussed how identical products can have very different fates depending on marketing and influences like advertising. The lecture also introduced the consumer purchase decision process and how consumers search for information internally and externally in evaluating and selecting product alternatives.
Detailed Information
| Author: | ['darren'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 51 |
| Language: | English |
| Format: | |
| Price: | FREE |
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