Learning in 3D: Adding a New Dimension to Enterprise Learning and Collaboration

419 Pages·2010·4.71 MB·English

by  Karl M. Kapp

/ /
An Essential Knowledge resource Essential resources for training and HR professionals
Praise for Learning in 3D L Learning in Learning in 3D
The Authors
e
Karl M. Kapp, Ed.D., is a professor of instruc- “Learning is the key to our future and powerful learning will result from immersive, interactive, and Understanding the impact that 3D environ-
a
tional technology in Bloomsburg University’s creative 3D designs. Tony O’Driscoll and Karl Kapp have written a disruptive book about a disruptive
ments, virtual worlds, and immersive learn-
Instructional Technology Department and is the technology that we all need to explore. This is a must read!” r 3D ing spaces will have on society, business, and
—Elliott Masie, chair, The LearningCONSORTIUM n
assistant director of the Institute for Interactive
learning is a challenge. Corporations, academic
Technologies. He is a frequent speaker, consul- i
institutions, and government agencies must de-
“Karl Kapp and Tony O’Driscoll are, amazingly, both the best theorists and practitioners in using n
tant, scholar, and expert on the convergence of
velop a clear understanding of how virtual im-
virtual worlds in every type of educational venue. Many will love their vision, but I am more hooked
learning, technology, and business operations. g
on their practicality and hand-holding.” mersive environments will impact global inter-
He has published hundreds of articles, white-
—Clark Aldrich, author, Learning Online with Games, Simulations, and Virtual Worlds: actions, knowledge transfer, work transactions,
papers, and industry reports on the topics of Strategies for Online Instruction i and existing learning paradigms.
n
organizational learning, instructional technolo-
gies, and virtual worlds. He has written several “Kapp and O’Driscoll nailed it. The right balance of case studies, theories and practical advice for any Learning in 3D empowers forward-thinking
3
books, including Winning e-Learning Proposals organization pursing the use of virtual worlds for learning. If you are interested in virtual worlds for executives, managers, faculty members, and
and Gadgets, Games, and Gizmos for Learning learning and collaboration, this book is for you.” training professionals to design, develop, and
and is regularly interviewed by magazine, tele- —David A. Manning, managing partner, Performance Development Group D collaborate in the rapidly emerging fi eld of 3D
vision, and radio outlets. immersive environments.
“The big contribution of Learning in 3D is that it provides research informed guidance and practical
Tony O’Driscoll, Ed.D.,is a professor of the prac- tips and techniques for using 3D virtual environments to achieve real business results...the case The authors, through case studies, conceptual
tice at Duke University’s Fuqua School of Busi- studies are outstanding.” models, and input from dozens of industry
atA
ness where he also serves as executive director —Lisa Clune, president, Kaplan EduNeering ndo Edd experts, provide practical, research-based rec-
of Fuqua’s Center for IT and Media; a research Conteing ommendations and techniques for integrating
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His research has been published in leading aca- sion to learning.” ninen into innovative methods already being used
demic journals such as Management Informa- —John Malitoris, regional managing director, Duke Corporate Education g sio in a variety of settings by early adopters and
n
tion Sciences Quarterly, the Journal of Manage- provides a road map for creating your own
ment Information Systems, and the Journal of “Tony O’Driscoll and Karl Kapp remind us that learning is the fourth dimension—and the one that successful virtual immersive environment to
Adding a New Dimension
Product Innovation Management. He has also really counts in collaboration. A must-read for the future of learning in environments virtual and promote learning and collaboration.
otherwise.”
written for respected professional journals such
—Cathy Davidson, Ruth F. DeVarney Professor of English at Duke University and to Enterprise Learning With this indispensable resource, leaders will
as Harvard Business Review, Strategy and Busi-
co-director HASTAC/MacArthur Foundation Digital Media and Learning Competition. have the information needed to position them-
ness, Supply Chain Management Review and
and Collaboration selves and their organizations for the up and
Chief Learning Offi cer magazine.
coming technological innovation of virtual im-
FREE www.pfeiff er.com
mersive environments.
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TRAINING AND DEVELOPMENT /
/ How the Immersive Internet will shape the future
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Instructors are invited to download a FREE Instructor’s Manual with tools and information
for using Learning in 3D in a college course. The instructor’s manual includes sample
course outlines and syllabi, study and discussion questions, student assignments,
classroom activities, PowerPoint slides, and other helpful resources. Please visit
www.wiley.com/college/kapp to download your copy.
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This book includes premium content that can be
accessed from our Web site when you register at
www.pfeiffer.com/go/karlkapp using the password
professional.
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LEARNING IN 3D
Adding a New Dimension to Enterprise
Learning and Collaboration
Karl M. Kapp
Tony O’Driscoll
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Library of Congress Cataloging-in-Publication Data
Kapp, Karl M.
Learning in 3D: adding a new dimension to enterprise learning and collaboration / Karl M. Kapp,
Tony O’Driscoll.
p. cm.
Includes bibliographical references and index.
ISBN 978-0-470-50473-4 (cloth)
1. Organizational learning. 2. Computer networks. 3. Organizational change.
I. O’Driscoll, Tony II. Title.
HD58.82.K37 2010
658.3'12404—dc22
2009043622
Acquiring Editor: Matthew Davis Editor: Rebecca Taff
Director of Development: Kathleen Dolan Davies Editorial Assistant: Lindsay Morton
Production Editor: Dawn Kilgore Manufacturing Supervisor: Becky Morgan
Printed in the United States of America
Printing 10 9 8 7 6 5 4 3 2 1
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Contents
Foreword xi
Preface xv
Acknowledgments xxiii
Part I: Exploring the Possibilities
Chapter 1: Here Comes the Immersive Internet! 3
The Invisibly Pervasive Web 4
Welcome to the Webvolution 6
Social Production Comes of Age 14
The Immersive Internet Singularity 16
Business Unusual 20
vv
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vi Contents
Chapter 2: Learning to Change 23
Challenging Classroom Captivation 24
A Preoccupation with Productivity 28
Seven Scary Problems with the Status Quo 29
Compounded Marginalization 35
Networked Learning 38
Learning to Change 39
Chapter 3: Escaping Flatland 41
A Brave New Learning World 43
From Interactivity to Engagement 54
The Seven Sensibilities of VIEs 56
Synthesizing the Sensibilities 62
Implications for Trainers and Educators 64
Part II: Building a Bluprint
Chapter 4: Architecting Learning Experiences 69
Avoiding the Buggy-Whip Experience 69
3D Learning Experience Design Principles 70
Synthesizing the Principles 77
From Principles to Macrostructures 78
From Macrostructures to Archetypes and Sensibilities 80
Achieving Architectural Alignment 82
Implications for Learning Professionals 83
Insights from Innovators, by Randy Hinrichs, CEO of 2b3d 84
Chapter 5: Designing by Archetype 89
Introduction 89
Creation of the Archetypes 90
Defi ning the Archetypes 91
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Contents vii
Instructional Goals 117
Implications for Learning Professionals 117
Chapter 6: Learning from Experience 119
Follow the Leaders 119
Case Study Format and Questions 119
Case 1: Diversity and Inclusion with Virtual Worlds 122
Case 2: Experiencing an Inventory Observation 133
Case 3: Witnessing History in Virtual Worlds: Kristallnacht—
The November 1938 Pogoms 142
Case 4: Virtual First-Responder Learning Experience 151
Case 5: Virtual Border Service Offi cer Training 158
Case 6: Teaching Rhetoric in a Virtual Environment 166
Case 7: Environmental Science in a Virtual Green Home 173
Case 8: Creating a Virtual Challenge for Global Graduates 181
Case 9: Hosting Virtual Academy of Technology Events 190
Part III: Breaking New Ground
Chapter 7: Overcoming Being Addled by ADDIE 203
Avoiding the Virtual Ghost Town 203
Development Team 209
Design Points for Virtual Learning Worlds 211
Leveraging the ADDIE Model 216
Step-by-Step Designing Process 232
Working with a Third-Party Virtual World Vendor 233
Implications for Trainers and Educators 237
Chapter 8: Steps to Successful Enterprise Adoption 239
Introduction 239
Diffusion of Innovations 241
Crafting the Business or Education Case for VIEs 253
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viii Contents
Implementation Considerations 259
Lessons from the Front Line: How Early Adopters Achieve
and Measure Success, by Erica Driver and Sam Driver,
Co-Founders and Principals, ThinkBalm 264
Implications for Learning Professionals 271
Chapter 9: Rules from Revolutionaries 273
Meet the Revolutionaries 273
Essay Format and Questions 274
Essay 1, by Steve Mahaley, Duke Corporation Education 275
Essay 2, by Karen Keeter, IBM 280
Essay 3, by Brian Bauer, Étape Partners 291
Essay 4, by John Hengeveld, Intel 299
Rules from Revolutionaries 304
Part IV: Just Beyond the Horizon
Chapter 10: Back to the Future 311
Introduction 311
Moving from 2D to 3D 314
3D Learning Maturity Model 315
Conclusion 324
Campfi re 3.0—The Next Generation Collaboration and Work
Space, by Chuck Hamilton, Virtual Learning Strategy,
IBM Center for Advanced Learning 324
Learning to Be 3D in 2020, by Randy J. Hinrichs 330
Appendix: Defi ning Learning in a 3D Virtual Space 343
Introduction 343
Convergence of Existing Technologies 344
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