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LEAN
UX
Designing Great Products
with Agile Teams
Praise for Lean UX
“The quality of the user experience has become the most important
differentiator for a company’s product. In Lean UX, Josh Seiden and Jeff
Gothelf highlight the methods and strategies for ensuring that great
experiences are built with as little waste as possible in a collaborative, cross-
functional effort. It is a must read not just for designers, but for everyone on
the team from executive leadership to intern.”
Tom Boates—Founder/CEO of Brilliant
“If you’re struggling to ship winning user experiences with agile development
methods, get this book! Jeff and Josh share proven methods for creative
ideation, planning, and problem-solving without heavy deliverable baggage.
The new edition brings some crucial updates, including help with designing
and tracking experiments, and refinements to many of the critical tools of
lean UX.”
Christian Crumlish—VP Product, 7cups.com; Coauthor of
Designing Social Interfaces, Second Edition
“In the time since Lean UX was first published, the practices it outlines have
become widespread. The revised and expanded Lean UX 2nd Edition will
show you how to apply Lean UX thinking to both green fields and sustaining
innovation projects, create the right company culture for success and inspire
you with new case studies of Lean UX in practice.”
Lane Goldstone—Cofounder Brooklyn Copper Cookware
“In a very short time span, Lean UX went from an obscure idea to a
transformative way of building and delivering products that meet the
customer’s needs. It’s now a critical approach to design and needs to be top-of-
mind for every designer, developer, and product manager.”
Jared Spool—Cofounder, Center Centre UX Design School
“Approachable, actionable advice from two people that have been “getting out
of the building” and evolving Lean UX globally for over a decade. In sharing
that experience, this book moves beyond theory and brings insights from real
work done, providing context-rich narratives to digest and fuel UX teams
working in tandem with the agile software development process.”
Courtney Hemphill—Partner at Carbon Five
“Customer Development and Lean Startup changed the way businesses are
built, because even the smartest teams can’t predict market and user behavior.
This book brings both methodologies to UX so you can build cheaper, faster,
and—most importantly—better experiences.”
Alex Osterwalder—Author and Entrepreneur;
Cofounder, Business Model Foundry GmbH
“There is a revolution afoot. It is the move away from big design up front and
isolated, specialized teams throwing documents over the wall to each other.
Applying the principles of Lean startups, Jeff and Josh lay out the principles of
Lean UX, which can literally transform the way you bring experiences to life. I
have firsthand experience applying their wisdom and am excited about taking
Agile to the next level. Get this book. But most importantly, put this book into
practice.”
Bill Scott—Sr. Director, User Interface Engineering,
PayPal, Inc.
“While there is no question that great product teams must put user experience
design front-and-center, many teams have struggled to reconcile the techniques
and objectives of user experience design with the rhythm and pace of modern
Agile development teams. Lean UX is the collection of techniques and mindset
that I advocate to modern product teams that know they need the benefits of
both.”
Marty Cagan—Founder, Silicon Valley Product Group;
Former SVP Product and Design, eBay
“Jeff and Josh’s passion for getting UX (and really all of product development)
right comes across powerfully in this detailed yet eminently readable book.
The case studies, examples, and research serve to highlight the power of
building a Lean UX process, and there’s a great deal of actionable advice taken
from these. I’m ordering a copy for everyone on our design, UX, and product
teams at Moz.”
Rand Fishkin—CEO and Cofounder, Moz
“A fantastic combination of case studies and practical advice that your team
can use today. Whether you’re at a startup or a Fortune 500 company, this
book will change the way you build products.”
Laura Klein—Author of UX for Lean Startups
“Lean UX provides a prescriptive framework for how to build better products,
moving design away from pixel perfection for the sake of it, toward iterative
learning, smarter effort, and outcome-based results. Product managers,
business owners, and startup employees—along with designers—can benefit
greatly from Lean UX.”
Ben Yoskovitz—Founding Partner, Highline BETA
SECOND EDITION
Lean UX
Designing Great Products
with Agile Teams
Jeff Gothelf and Josh Seiden
Lean UX
by Jeff Gothelf and Josh Seiden
Copyright © 2016 Jeff Gothelf and Josh Seiden. All rights reserved.
Printed in the United States of America.
Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA
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editions are also available for most titles (http://oreilly.com/safari). For more information,
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Copyeditor: Octal Publishing, Inc. Illustrator: Rebecca Demarest
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March 2013: First Edition
September 2016: Second Edition
Revision History for the Second Edition
2016-09-09: First Release
2016-11-18: Second Release
See http://oreilly.com/catalog/errata.csp?isbn=9781491953600 for release details.
The O’Reilly logo is a registered trademark of O’Reilly Media, Inc. Lean UX, the cover
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While the publisher and the authors have used good faith efforts to ensure that the informa-
tion and instructions contained in this work are accurate, the publisher and the authors dis-
claim all responsibility for errors or omissions, including without limitation responsibility for
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such licenses and/or rights.
978-1-491-95360-0
[LSCC]
For Carrie, Grace, and Sophie
...and Vicky, Naomi, Amanda, and Joey.
Description:UX design has traditionally been deliverables-based. Wireframes, site maps, flow diagrams, content inventories, taxonomies, mockups helped define the practice in its infancy.Over time, however, this deliverables-heavy process has put UX designers in the deliverables business. Many are now measured a
