Table Of ContentLanguage Awareness in Business and the Professions
Thecrucial rolelanguageplays inconstituting our reality, andinachieving
politicalinfluenceandcontrol,haslongbeenknowninscholarship.However,
appreciationoftheroleoflanguageinunderstandingoursocialrealitiesand
powerrelationshasnotbeenfullytranslatedtoeducationoreventoresearch
beyond linguistically focussed academic strands. Bringing together well-
established scholars from a range of disciplines, this book demonstrates
whylanguageawarenessanddiscourseconsciousnessshouldbeconsidered
keyskillsinbusinessandprofessionallife,andlookscloselyatlanguagein
areas such as entrepreneurship, leadership, human resource management,
medical,financial,orbusinesscommunication,ecology,media,andpolitics.
Theauthorsdemonstratehowtheunderstandingoftheminutiaeoflanguage
use in a variety of professional contexts leads to knowledge that will
empower future generations of professionals and enable them to develop a
self-reflexive,critical,andmoreethicalpractice.
erika darics isascholarworkingattheintersectionofappliedlinguistics,
(computer-mediated) discourse analysis, and business communication.She is
theco-authorofthewidelyadoptedbookLanguageinBusiness,Languageat
Work(2018),co-hoststheWordsandActionspodcast,andcurrentlyservesas
theSecondVicePresidentoftheAssociationforBusinessCommunication.
Published online by Cambridge University Press
Published online by Cambridge University Press
Language Awareness in Business
and the Professions
Edited by
Erika Darics
UniversityofGroningen
Published online by Cambridge University Press
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Informationonthistitle:www.cambridge.org/9781108484497
DOI:10.1017/9781108696159
©CambridgeUniversityPress2022
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Firstpublished2022
AcataloguerecordforthispublicationisavailablefromtheBritishLibrary.
LibraryofCongressCataloging-in-PublicationData
Names:Darics,Erika,editor.
Title:Languageawarenessinbusinessandtheprofessions/editedbyErikaDarics.
Description:Cambridge,UnitedKingdom;NewYork,NY:CambridgeUniversity
Press,2022.|Includesbibliographicalreferencesandindex.
Identifiers:LCCN2022012772(print)|LCCN2022012773(ebook)|
ISBN9781108484497(hardback)|ISBN9781108735964(paperback)|
ISBN9781108696159(epub)
Subjects:LCSH:Languageawareness.|Languageintheworkplace.|Professional
employees–Language.|Communicationinorganizations.|Businesscommunication.|
Sociolinguistics.|BISAC:LANGUAGEARTS&DISCIPLINES/Linguistics/
General|LCGFT:Essays.
Classification:LCCP120.L34L37542022(print)|LCCP120.L34(ebook)|
DDC306.44–dc23/eng/20220429
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Contents
List of Figures pagevii
List of Tables viii
List of Contributors ix
Foreword x
Part I Introduction
1 LanguageAwareness and DiscourseConsciousness
inContemporary Life andWork 3
erika darics
Part II LanguageAwareness in Business and the Professions
2 LanguageAwareness and Leadership:More than a Guide to
Communicating Effectively 21
stephanie schnurr
3 Languageand CommunicationinEntrepreneurship Research 39
annaleena parhankangas and erika darics
4 The Discursive Construction ofNewcomers: A Critical
Examination of theOnboarding Program ofa Global
Pharmaceutical Company 62
peter kastberg and marianne grove ditlevsen
5 LanguageGuides: AnExercise inFutility 83
dariusz galasin´ski and justyna zio´łkowska
6 Argumentative Awareness asa Driver ofTrust inInvestor
Relationsand FinancialCommunication 101
rudi palmieri
v
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vi Contents
7 Language, Discourseand Ecosomatic Awareness 118
arran stibbe
PartIII Language Awarenessin Education and Training
8 CriticalLanguageAwareness and BusinessCommunication 139
almut koester
9 A Developmental Framework forProfessionalCommunication
Competence: Language Awareness inContext 160
dale cyphert
10 MembershipCategorisation Analysis:Developing Awareness of
Categories and Their Consequences 183
andrea whittle and frank mueller
11 Sociolinguistic Awarenessin Business Professionals: Breaking
Stereotypes andLanguage Myths 204
louise mullany
Index 225
Published online by Cambridge University Press
Figures
6.1 Arepertoire of argumentationskills page 109
6.2 The three argumentativeinteractions ofthe IRO 113
vii
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Tables
3.1 Studies onlanguage and entrepreneurship by
entrepreneurship scholars page 43
3.2 Moves and communicative functions of a
crowdfunding campaign 54
4.1 Corpusof theNovo Nordisk subsiteWelcome Onboard 68
8.1 Results ofstudentsurvey 146
9.1 Professionalcommunication activities 166
9.2 Skills expected attime of hire 168
9.3 Skills gained quickly without explicit instruction 171
9.4 Skills gained incontextwithsome coaching or mentoring 173
9.5 Skills requiring organizational knowledge 174
9.6 Someorganizational experience and status expected 176
10.1 Overview of some key conceptsused inMembership
Categorisation Analysis 198
11.1 Top 20keywords from CEO Sophie in a corpus of business
meetingdiscourse 219
viii
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Contributors
jonathan clifton University of Lille, France
dale cyphert University of Northern Iowa, United States
erika darics University of Groningen, Netherlands
marianne g. dietlevsen Aarhus University, Denmark
dariusz galasin´ski Centre for Interdisciplinary Research into Health and
Illness, University ofWrocław
peter kastberg AalborgUniversity, Denmark
almut koester Vienna University of EconomicsandBusiness, Austria
frank mueller Durham University, United Kingdom
louise mullany University ofNottingham, United Kingdom
rudi palmieri University ofLiverpool, United Kingdom
annaleena parhankangas Iowa State University, United States
stephanie schnurr University ofWarwick, UnitedKingdom
arran stibbe University of Gloucestershire, United Kingdom
andrea whittle Newcastle University, UnitedKingdom
justyna zio´łkowska SWPS University of Social Sciences and
Humanities, Poland
ix
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