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Download La vaca púrpura by Seth Godin [Godin, Seth] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About La vaca púrpura
El mundo está cambiando de forma vertiginosa y, con este, las reglas del marketing. Las cuatro Pes y las viejas prácticas tan bien aprendidas durante años han dejado de funcionar por una sencilla razón: la saturación de los medios y de la mente del consumidor. Para que nuestro producto no se vuelva invisible en esta nebulosa de opciones debemos hacerlo extraordinario, diferenciarlo. Y nada más extraordinario y diferente que una vaca púrpura. Las vacas, después de ver una, o dos, o diez, son aburridas. Pero una vaca púrpura es algo que llama la atención, que obliga a pararse, mirar e incluso maravillarse. Es algo increíble, emocionante, diferente, algo que nunca se olvida. Y lo más importante, es inherente, es parte del producto desde su nacimiento o no lo es. El gurú del marketing Seth Godin nos brinda en este texto su visión y opiniones particulares sobre la función del marketing en las organizaciones y nos abre los ojos a una nueva y sobresaliente mentalidad que hará que nuestros productos y planteamientos de mercado dejen de ser perfectos para convertirse en diferentes y transformadores.
Detailed Information
| Author: | Seth Godin [Godin, Seth] |
|---|---|
| Publication Year: | 2008 |
| ISBN: | 8498752310 |
| Language: | other |
| File Size: | 1.2154 |
| Format: | |
| Price: | FREE |
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