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About La boîte à outils du e-commerce - 2e éd.
<p>L'e-commerce est l'élément de croissance prioritaire des entreprises aujourd'hui. La conception et le succès d'un site marchand requièrent cependant une bonne connaissance des outils indispensables à sa mise en oeuvre. Comment lancer son projet? Comment faire connaître et animer son site e-commerce? Comment utiliser les dernières technologies numériques pour en tirer le plus de profit? Comment mettre le client au coeur d'une stratégie omnicanal? Comment mesurer, analyser et interpréter les performances du site? De la conception du site à l'analyse des performances, chaque étape du projet est abordée de manière progressive et directement opérationnelle.</p>
Detailed Information
| Author: | Christian Delabre |
|---|---|
| Publication Year: | 2021 |
| ISBN: | 2100826557 |
| Language: | other |
| File Size: | 4.3085 |
| Format: | |
| Price: | FREE |
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