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About Kurlon Case Study
- Kurlon is the largest mattress manufacturer in India with annual sales of Rs. 110 crore and 65% market share. However, sales and profits have stagnated since 1996 due to increased competition. - The managing director is concerned about handling the already large product variety of 126 configurations as well as additional 75 configurations from a new joint venture. The current operations and supply chain are inefficient. - Key issues include lack of formal forecasting, no customer service metrics, excess inventory, no retailer loyalty or ordering system. The supply chain faces challenges from seasonal raw material supply and fluctuating input prices.
Detailed Information
| Author: | ['Arpita Mouli Mustafi'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 20 |
| Language: | English |
| Format: | |
| Price: | FREE |
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