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Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods (Premier Reference Source) PDF

308 Pages·2010·5.813 MB·English
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by Emma O'Brien| 2010| 308 pages| 5.813| English

About Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods (Premier Reference Source)

There has been a significant increase in knowledge-driven industries over the past decade. Despite the importance of knowledge in the innovation process, little research has been conducted into how knowledge management can be applied to make the innovation process more effective.Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods outlines different tools and technologies that can be applied depending on the type of innovation an organization desires. It provides concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it.

Detailed Information

Author:Emma O'Brien
Publication Year:2010
ISBN:9781615208302
Pages:308
Language:English
File Size:5.813
Format:PDF
Price:FREE
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