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Kirchliche Kommunikation Kalkulieren: Systemtheoretische Perspektiven Fur Die Lutherdekade 2017 (Praktische Theologie Im Wissenschaftsdiskurs) (English and German Edition) PDF

430 Pages·2015·3.3 MB·German
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by Frank Albrecht Uhlhorn| 2015| 430 pages| 3.3| German

About Kirchliche Kommunikation Kalkulieren: Systemtheoretische Perspektiven Fur Die Lutherdekade 2017 (Praktische Theologie Im Wissenschaftsdiskurs) (English and German Edition)

Within mass media, one can rarely hear the voice of the Church. There is no lack of empirical attempts to solve the problem by means of the usual PR and advertising techniques, but they appear to have been of limited success. This study seeks a new approach. The likelihood of communication reaching its intended target audience can be improved by using a systems theory based calculus.

Detailed Information

Author:Frank Albrecht Uhlhorn
Publication Year:2015
ISBN:9783110410082
Pages:430
Language:German
File Size:3.3
Format:PDF
Price:FREE
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