Keynote, Professional Presentations and Animations

131 Pages·2016·8.86 MB·English

by  Angelo Spiler

Professional
Presentations
&
Animations
On your desktop or laptop computer, go to
http://www.option1.nl/keynote/downloads
and enter the password ‘keynotebook’.
Then download all exercises for this book.
Including the download of exercise files.
http://www.option1.nl/keynote/downloads Password: keynotebook Angelo Spiler
Professional
Presentations
&
Animations
Keynote, Professional Presentations & Animations
ISBN: 978-90-822590-1-8
Digital e-book in PDF and ePub 3 format
Set in Frutiger
© 2015 Option One, Amsterdam
Author: Angelo Spiler, www.option1.nl
Editor: Priscilla Raadsen, www.thesmokingwoman.nl
and Anne Dijk
Translated into English: www.futuretext.nl
All rights reserved.
Nothing from this edition may be multiplied, stored in an auto-
mated data file and/or published in any form or way, either elec-
tronically, mechanically, in the form of photocopies, recordings or
in any other way without the express prior written authorization
from the publisher.
2 COLOPHON
Table of Contents
Preface 5 Text-related functions • 32
Introduction 7 Links • 33
Links to slides • 33
Character style ‘Link’ • 34
The workflow • 8
Links to websites • 34
1 The concept • 8
Copying links from your browser • 35
2 The structure • 8
Links to an e-mail address • 35
3 Writing and collecting content • 8
To stop a presentation • 35
4 Designing the presentation • 9
5 Creating the layout of the slides • 9
6 Testing and rehearsing • 9 3 Forms, lines and color 36
7 Playing and publishing • 10
A flowchart with arrows and circles • 37
The interface • 11
Picking up and saving colors • 37
The document window • 11
A circle with a radial gradient • 38
The menu bar • 12
An arrow with a linear gradient • 39
The toolbar • 12
Text in shapes • 40
Panels (or info windows) • 12
Floating panels • 12
Combine shapes and draw
Rulers and guides • 12
with the pen • 42
Grey work area • 12
Combining shapes • 42
Other elements • 12
Duplicating and scaling elements • 45
View • 13 Drawing a curved line with the pen • 46
Drawing a free shape with the Bezier pen • 46
Four views • 13
Connection lines • 47
Full screen • 14
Zooming • 14
Working with colors • 50
1 Slides, master slides
4 Media 53
and themes 16
Images • 54
The structure of presentations • 17 Image processing • 54
Themes • 17 Cropping • 55
Master slides • 17 Masks in your own shapes • 56
Presentation slides • 18 Instant Alpha • 57
Placeholders for images • 57
Your first Keynote presentation • 19
Searching for suitable imagery • 58
A theme of your own • 21
Customizing the toolbar • 59
2 Text 25
Audio and video • 60
Adding a video • 60
Text settings and styles • 26
Adding sound • 62
Paragraph styles • 28 Adding a soundtrack • 62
Character style • 29
Listings and list styles • 29 Interactive polls • 64
3 TABLE OF CONTENTS
5 Animations 65 6 Tables and charts 95
Slide transitions • 66 Tables • 96
Entering the data • 98
Build In and Build Out • 68 Formulas • 98
The ‘Build Order’ window • 69 Conditional highlighting • 99
Copying an animation • 70 Semi-automatic date indication • 100
Subtle line animation • 71 Animations of tables • 102
Complex animations • 71
A correct timing • 73 A 3D chart • 103
Overlap of animations • 74 Animations and charts • 105
Actions I • 75 Interactive charts • 107
Animating groups • 77 Modified notation • 108
Motion path • 77 Modified design of a series • 109
Multiple actions • 78 Animation Magic chart • 110
Actions II • 79
7 Addenda 111
Other elements of a commercial clip • 82
Printing • 112
Magic Move I • 83 Export • 113
Animation through motion and rotation • 84 Three types of presentations • 114
Animation through color change • 85 The presenter display • 115
Animation by scaling • 85 Keynote for OS X, iOS and the web • 116
Remote control • 117
Magic Move II • 88
Hacking Keynote • 118
Animations in a mask • 88
Keynote community • 119
Order of animations and transitions • 91
Glossary • 121
Magic disappearance • 92
Shortcuts • 124
Simulation of scrolling text • 92
Menu commands • 128
Magically move groups • 93
Feedback • 130
Note: Click on a subject in the table of contents to jump to the page concerned.
This book comes with files that you can download from http://www.option1.nl/keynote/
downloads. Enter the password ‘keynotebook’ and download the zip file ‘course_Keynote.
zip’. Unzip the file on your computer and save the folder ‘Course Keynote’ in a s uitable
location, for instance on the desktop. There are also a lot of extras, like video back-
grounds, free themes and navigation buttons.
4 TABLE OF CONTENTS
Preface
lmost everyone has to give a pres-
Aentation at one point in their lives. There are
a number of interpersonal factors that you
need to keep in mind: what impression do I
make, how does the communication take place,
what does the audience expect? Important
questions, that this book will not answer. This
book is all about Keynote, the software you
can use to support your presentation.
But be warned: establishing a good rapport
with your audience is more important than
dazzling them with slides. Not everyone has
the same skills when it comes to interacting
with an audience, but good is good enough.
Plus, there are books and courses that can help
you increase your skills in this area.
Personally, I can be enthralled by speakers
who seem to be ‘natural’ in what they do.
You only realize the amount of preparation Needless to say, dazzling slides can never com-
involved when you have to give a presenta- pensate a lack of content. But appealing slides
tion yourself. I am not one of the lucky few that relate to the content can convince your
with a natural gift when it comes to giving a audience of your commitment, knowledge and
presentation, but that did not keep me from enthusiasm. Few things are as infectious as a
getting in front of a classroom, much to the combination of knowledge and enthusiasm.
delight and gratitude of many students. It is
also about having faith in yourself. The fact There are various tools you can use in your
that you are reading this book means that you presentation, including a microphone and
believe in your own presentation and your speakers, a blackboard, a flipchart or pointer.
ability to improve yourself. Because, although In addition to notes there’s a lectern, slide
interaction with your audience is the most projector, overhead projector or beamer. In
important thing, organizing and designing recent years, more and more people use a large
your slides will get you an extra point. screen or a laser pen. If you use a blackboard,
5 PREFACE
Preface
whiteboard or flipchart, your handwriting Keynote. Using a program like Final Cut Pro,
has to be legible. And if you use a pointer or the clips you generate in Keynote can be fur-
laser pen, you better have a steady hand. If, ther perfected.
on the other hand, you really want to make This book is not an exhaustive discussion of
a good impression, a presentation in Keynote everything you can do with Keynote. What it
may be what you are looking for. is, is a hands-on course that will teach you to
use Keynote within a very short time frame
In addition, Keynote is very suitable for mak- (two days) at a professional level. It discusses
ing animations, for example prototypes for Keynote 6.5 and even the latest technical devel-
mobile Apps. In this area, Keynote competes opment outside of Apple: live polls among
with software like Pixate, InVision, Proto.io your audience.
and AppSeed. In this book, we will there-
fore also address the animation options of Angelo Spiler
6 PREFACE
Introduction
n this introduction, you will learn how best to
I
plan the design and construction of a presentation.
We also take a look at the interface and navigation
of Keynote. How does Keynote work? What are the
main elements? What are the panels and buttons
for? How do you navigate from slide to slide? How
can you zoom in and out?
7 INTRODUCTION
The workflow
1 The concept
Unfortunately, in practice, most pres-
The design and construction of a entations are not the result of a con-
ceptual approach, but emerge in an
presentation goes through a number ad hoc manner. The reasons for that
are simply impatience and a lack of
of phases, in the following order:
time. It is better, however, before even
opening Keynote, to take the time and
the concept, the structure, writing and
think about the concept. And before
gathering content, designing of the you can start thinking about the con-
cept, you need to have a clear idea of
entire presentation, creating the lay­ the goal, the target group (the audi-
ence), the duration and functionality,
out for the individual slides, testing/
etc., of the presentation.
rehearsing and, finally, playing/pub­
2 The structure
You may assume that all presentations
lishing. It is important to thoroughly
are linear, starting with slide num-
think through all these phases. ber 1 and finishing with the last slide.
However, you can also organize your
presentation in the shape of a tree (with
branches). This allows you to ask your
audience at the start of the presenta-
tion if they want to know more about
subject A or subject B. If they choose A,
A B
first slide 1 you can, for instance show them only
slides 2 through 5, and if they choose
B, you can show them only slides 6
through 8. You can then let the two
slide 2 slide 6 branches come together in slide 9.
If you make a separate, interactive pres-
entation for a kiosk or showroom, a
slide 3 slide 7 branched presentation is also the rule
rather than the exception. Visitors can
use a touchscreen to choose which parts
slide 4 slide 8
of the presentation they want to see.
slide 5
3 Writing and collecting content
It is well-known that presentations
last should not contain too much text.
slide 9
Usually, brief summaries and quotes
8 INTRODUCTION | THE WORKFLOW
Intermezzo
Presentation tips speaker. Their attention is the most tion on you instead of on the screen.
focused at the start and at the end. If you want to continue with the
The eight tips discussed below are Be brief, because it is better for presentation, just hit ‘B’ again.
suggested by Garr Reynolds, a com­ the audience to want to hear more
munication expert and author of than to hear more than they 7. Make eye contact
‘Presentation Zen’, to improve your wanted. Look into people’s eyes instead of
presentation. looking at some vague point some­
4. Step away from the podium where in the group. Don’t look
1. Show your passion The podium is a barrier between back at the beamer screen, focus
Believe in your subject. Make con­ you and your audience. So move on the computer in front of you.
tact with your audience in an towards your audience or stand And it doesn’t hurt to put a smile
honest and inspiring manner. Have amongst them. on your face.
faith and show your passion for
your subject to your audience. 5. Use the remote control 8. Always be elegant, cour-
Use a small remote control to con­ teous and professional
2. A strong start tinue your presentation. It allows Be courteous when there are com­
First impressions are important. you to move closer to or in among ments or questions, even if it is a
Remember that. The first 2­3 min­ your audience. It increases the con­ tough crowd. Thank the audience
utes of a presentation are the most tact and is an absolute must. members for their input. The pro­
important. fessional presenter is calm and in
6. Remember the ‘B’ key control.
3. Be brief If you hit the ‘B’ key, the screen
People have a short attention span turns to black. That is useful if you
when it comes to listening to a want people to focus their atten­ More tips by Garr Reynolds
make for successful presentations. And you can use the themes that have been pro-
although images are usually not a must, they vided by Keynote or marketed by third parties.
are certainly nice to have.
5 Creating the layout of the slides
4 Designing the presentation In this phase, you can go back to everything
It is only in this phase that you can start up you have collected and written in phase 3.
Keynote. If you are giving a business pres- You can copy that material (text, images, etc.)
entation, you will probably have to imple- and insert it into the slides. We call this the
ment the company style, for instance in terms layout and not the design, which has already
of the color scheme, the fonts, the position been determined in phase 4, in a theme and
and size of the logo, headers and footers, pay- in the associated master slides.
off, etc. Because these elements are shown on
multiple slides, you place them on so-called 6 Testing and rehearsing
master slides. We highly recommend checking each pres-
If you not have to stick to a company style, entation before going live in terms of: dura-
9 INTRODUCTION | THE WORKFLOW
tion, order, transitions, animations, etc. Also, the program itself, which basically means you
make sure to check the grammar and spelling. will need an Apple computer and Keynote.
In addition, your presentation will go more It is recommended, however, you make sure
smoothly if you have rehearsed. Fortunately, you have an alternative, for instance the same
Keynote offers a great help in the form of pre- presentation on your smartphone or tablet.
senter notes, a ‘practice mode’ and the ‘pre- Even an iCloud version can help in a pinch.
senter screen’ (with a clock and preview of In that case, you play the presentation from
the next slide, etc.). If you’re giving an impor- a browser (also works on Windows comput-
tant presentation, you may want to consider ers). There are, however, some limitations.
rehearsing in front of a live audience. You can also store your presentation in the
form of a movie clip or as a PDF file. Your
7 Playing and publishing audience will thank you if you can give them
Usually, Keynote presentations are played on a copy of your presentation in that format.
10 INTRODUCTION | THE WORKFLOW