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Key Theoretical Influences in Health Communication: Lecture Two PDF

39 Pages·2022·English
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by ['Priscilla Adjetey ']| 2022| 39 pages| English

About Key Theoretical Influences in Health Communication: Lecture Two

The document discusses key theoretical influences in health communication, including diffusion of innovation theory. Diffusion of innovation theory addresses how new ideas spread through a community. It identifies five factors that influence adoption of an innovation: relative advantage, compatibility, complexity, trialability, and observability. The theory also defines five subgroups that adopt innovations at different rates: innovators, early adopters, early majority, late majority, and laggards. Attributes of the audience, innovation, and environmental constraints/facilitators can predict the rate of diffusion.

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Author:['Priscilla Adjetey ']
Publication Year:2022
Pages:39
Language:English
Format:PDF
Price:FREE
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