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About Key Metrics To Measure For Optimizing Your App - Appsee Ebook
The document discusses key metrics for measuring the performance of mobile apps. It divides metrics into three categories: acquisition, engagement, and outcomes. Acquisition metrics measure how users are obtained, such as downloads, demographics of users, and new users. Engagement metrics measure user behavior within the app, like retention, user flow, drop-off rates and session length. Outcome metrics measure business results, including in-app purchases, app purchases, goal conversions, and monetization. The document stresses the importance of measuring these metrics to understand user behavior and identify areas for optimization.
Detailed Information
| Author: | ['tripti79'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 24 |
| Language: | English |
| Format: | |
| Price: | FREE |
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