Table Of ContentFranklin-3808-Prelims:Franklin-3808-Prelims.qxp 11/28/2008 1:14 PM Page i
Key Concepts in
Public Relations
Franklin-3808-Prelims:Franklin-3808-Prelims.qxp 11/28/2008 1:14 PM Page ii
Recentvolumesinclude: KeyConceptsinJournalism
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The SAGE Key Concepts series provides students with accessible
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Franklin-3808-Prelims:Franklin-3808-Prelims.qxp 11/28/2008 1:14 PM Page iii
BOB FRANKLIN, MIKE HOGAN,
QUENTIN LANGLEY, NICK MOSDELL AND
ELLIOT PILL
Key Concepts in
Public Relations
Franklin-3808-Prelims:Franklin-3808-Prelims.qxp 11/28/2008 5:08 PM Page iv
©BobFranklin,MikeHogan,QuentinLangley,NickMosdell
andElliotPill2009
Firstpublished2009
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Franklin-3808-Prelims:Franklin-3808-Prelims.qxp 11/28/2008 1:14 PM Page v
contents
NotesontheText x
NotesonAuthors xi
Introduction 1
AccountManagement 13
Advertising 14
Advertising(Codes) 16
Advertising(Online) 17
Advertorials 19
AgendaSetting 19
AlternativeMedia 21
AnnualGeneralMeeting 23
Audience 24
Audiences(Radio) 24
Audiences(Television) 26
Blog(Blogger,Blogging,Blogosphere) 28
BottomLine 30
BoundarySpanner 32
BrandStretching 33
Branding 33
Budget 34 c
o
BusinesstoBusiness(B2B) 35 n
t
e
Campaign 36
n
Celebrity 37 t
s
Censorship 38
Circulation(Newspapers) 40
Circulation(Internet) 43
Client 43
CodesofConduct 44 v
CommercialSpeech 46
Communication 47
CommunicationsAudit 48
CommunicationsStrategy 50
ConflictofInterest 51
Franklin-3808-Prelims:Franklin-3808-Prelims.qxp 11/28/2008 1:14 PM Page vi
Consultancy 52
ConsumerPublicRelations 53
Contacts 54
ContentAnalysis 55
ContinuousProfessionalDevelopment 57
Convergence 58
Copyright 59
CorporateCommunication 61
CorporateSocialResponsibility 62
Creativity 63
CrisisPublicRelations 65
Cybersquatting 66
DarkSites 67
Defamation 68
Demographics 69
Destinationbranding 70
Diversity 73
DumbingDown 75
Editor 77
Embargo 79
Ethics 80
Evaluation 81
n s EventManagement 82
i n
ExcellenceTheory 83
s o
t i
p at FifthEstate 84
e
c el FinancialPublicRelations 86
n r FocusGroups 87
o c
c i FourthEstate 89
l
y b Freelance 91
e u
k p FridayNightDrop 92
FullService 93
vi Gatekeeper 94
Globalisation 95
Googledance 97
GoogleEarth 98
GoogleGames 99
GovernmentPublicRelations 101
Guanxi 104
Franklin-3808-Prelims:Franklin-3808-Prelims.qxp 11/28/2008 1:14 PM Page vii
HealthcarePublicRelations 105
Hofstede 106
HongBo 107
HorizonScanning 109
HumanResources 109
In-house 110
Infotainment 111
InformationSubsidies 112
Internet 113
InternetPublicRelations 114
Journalism 116
Journalist 118
KeyFigureInterviews 121
KeyMessages 122
Lobby 123
Lobbying 126
ManufacturingConsent 127
Marketing(Mix) 129
MassCommunication 130
MediaBriefing 131
MediaRelations 132
MediaTraining 133
Methodology 134
c
MilitaryPublicRelations/EmbeddedJournalists 136 o
MissionStatement 138 n
t
ModelsinPublicRelations 139 e
n
t
Networking 140 s
News 141
NewsAgency/PressAssociation 143
NewsAngle 144
NewsManagement 145
vii
NewsValues 147
Newsrooms 149
NGOs 151
NIBs(NewsinBrief) 152
OnMessage 153
On/OfftheRecord 153
Franklin-3808-Prelims:Franklin-3808-Prelims.qxp 11/28/2008 1:14 PM Page viii
PartyConferences 155
PerceptionManagement 156
Persuasion 157
PhotoOpportunity 159
Pitch/Pitching 160
PReditorial 162
PressConferences 163
PressPacks 164
PressReleases 165
Privacy 166
ProBono 167
Promotion(1) 167
Promotion(2) 168
Propaganda 169
PublicAffairs 170
PublicInquiry 173
PublicOpinion 174
PublicRelations 175
PublicRelationsDemocracy 177
PublicRelationsEducationandTraining 179
PublicRelations(Internal) 180
PublicRelationsPlanning 182
Publics 183
n s PublicServiceBroadcasting 184
i n
s o QsandAs 186
t i
p t QuantitativeandQualitativeMethods 187
a
e
l
c e Rebuttals 188
n r
o c Regulation(Internet) 189
c li Regulation(Press–OwnershipandContent) 191
y b
e u Regulation(Radio) 193
k p Regulation(Television) 194
ReputationManagement 196
Research(Communication) 197
viii
Research(Sponsored) 199
ResponseStatement 200
RiskManagement 201
RogueSites 202
RollingNews 203
RollingNewsDeadlines 205
Franklin-3808-Prelims:Franklin-3808-Prelims.qxp 11/28/2008 1:14 PM Page ix
Sampling 206
Sell-in 208
SituationAnalysis 209
SMARTObjectives 210
SocialMarketing 211
SocialMedia 212
Soundbites 213
Sources(RelationshipswithJournalists) 214
Sources(InfluenceonEditorial) 216
Spin 218
SpinDoctor 219
Spoiler 220
Sponsorship 221
StakeholderAnalysis 223
Strategy 224
SyndicatedRadioTapes 224
TalkingHead 226
TargetAudience 227
ThinkTanks 228
TradeBodies 230
TradePress 231
TripleBottomLine 232
VideoNewsRelease 233
Web2.0 234
c
WesternModel(Dominanceof) 235 o
n
Wikis 236
t
e
n
References 238 t
s
ix
