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Katz's paper PDF

10 Pages·2021·English
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by ['Muhammad Fazan Munir']| 2021| 10 pages| English

About Katz's paper

This document discusses Paul Lazarsfeld's conception of media effects. It argues that Lazarsfeld viewed media effects more broadly than just short-term opinion changes. The document outlines Lazarsfeld's 'map' of media effects from a 1948 paper, which included dimensions like conformity, status conferral, and the narcotizing function of media. The document suggests adding additional dimensions to Lazarsfeld's map to provide a full agenda for communications research.

Detailed Information

Author:['Muhammad Fazan Munir']
Publication Year:2021
Pages:10
Language:English
Format:PDF
Price:FREE
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