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About Kantar Imrb Mma Smartphone Usage and Behaviour Report India 2016-17 Oct-Dec2016
1) Smartphone data usage in India increased 29% from the previous quarter due to affordable data plans from carriers competing with Reliance Jio's market entry. 2) Demonetization led to an 86% increase in usage of finance apps as digital payments grew, and news media displaced gaming as a top 5 category. 3) Entertainment surpassed shopping to become the second most engaged smartphone category as cheap data attracted more media consumption.
Detailed Information
| Author: | ['Gaurav Kumar'] |
|---|---|
| Publication Year: | 2017 |
| Pages: | 23 |
| Language: | English |
| Format: | |
| Price: | FREE |
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