Download Kantar Brand Equity Guide PDF Free - Full Version
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About Kantar Brand Equity Guide
This document provides an introduction to understanding brand equity. It defines brand equity as the cumulative positive and negative attitudes and experiences consumers have with a brand that influence their purchasing decisions. Strong brands with high brand equity generate superior shareholder returns, are more resilient during crises, and recover more quickly. The document emphasizes that two-thirds of brand growth comes from consumers who are already predisposed to choose that brand, so the key is ensuring the brand stays top of mind for predisposed consumers and is easy to purchase. Building brand equity over time through positive associations is vital for business success.
Detailed Information
| Author: | ['Anderson Butarbutar'] |
|---|---|
| Publication Year: | 2023 |
| Pages: | 35 |
| Language: | English |
| Format: | |
| Price: | FREE |
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