JOURNAL OF THE INTERNATIONAL ACADEMY FOR CASE STUDIES Instructors' Notes

134 Pages·2011·1.13 MB·English

by  Jim Carland

Volume 17, Number 8 Printed ISSN: 1078-4950
PDF ISSN: 1532-5822

JOURNAL OF THE INTERNATIONAL
ACADEMY FOR CASE STUDIES

Instructors’ Notes

Editors

Inge Nickerson, Barry University
Charles Rarick, Purdue University, Calumet

The Journal of the International Academy for Case Studies is owned and
published by the DreamCatchers Group, LLC. Editorial content is under the
control of the Allied Academies, Inc., a non-profit association of scholars, whose
purpose is to support and encourage research and the sharing and exchange of
ideas and insights throughout the world.
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Authors execute a publication permission agreement and assume all liabilities.
Neither the DreamCatchers Group nor Allied Academies is responsible for the
content of the individual manuscripts. Any omissions or errors are the sole
responsibility of the authors. The Editorial Board is responsible for the selection
of manuscripts for publication from among those submitted for consideration.
The Publishers accept final manuscripts in digital form and make adjustments
solely for the purposes of pagination and organization.

The Journal of the International Academy for Case Studies is owned and
published by the DreamCatchers Group, LLC, PO Box 1708, Arden, NC 28704,
USA. Those interested in communicating with the Journal, should contact the
Executive Director of the Allied Academies at [email protected].

Copyright 2011 by the DreamCatchers Group, LLC, Arden NC, USA

Journal of the International Academy for Case Studies, Volume 17, Number 8, 2011
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EDITORIAL BOARD MEMBERS

Irfan Ahmed Devi Akella
Sam Houston State University Albany State University
Huntsville, Texas Albany, Georgia
Charlotte Allen Thomas T. Amlie
Stephen F. Austin State University SUNY Institute of Technology
Nacogdoches, Texas Utica, New York
Ismet Anitsal Kavous Ardalan
Tennessee Tech University Marist College
Cookeville, Tennessee Poughkeepsie, New York
Joe Ballenger Lisa Berardino
Stephen F. Austin State University SUNY Institute of Technology
Nacogdoches, Texas Utica, New York
Thomas Bertsch Steve Betts
James Madison University William Paterson University
Harrisonburg, Virginia Wayne, New Jersey
Narendra Bhandari Barbara Bieber-Hamby
Pace University Stephen F. Austin State University
North Brunswick, New Jersey Nacogdoches, Texas
W. Blaker Bolling Lisa N. Bostick
Marshall University The University of Tampa
Huntington, West Virginia Tampa, Florida
Michael W. Boyd Thomas M. Box
Western Carolina University Pittsburg State University
Cullowhee, North Carolina Pittsburg, Kansas
William Brent Michael Broihahn
Howard University Barry University
Washington, DC Miami Shores, Florida
Gary Brunswick Carol Bruton
Northern Michigan University California State University San Marcos
Marquette, Michigan Poway, California
Gene Calvasina Russell Casey
Southern University Penn State University Worthington Scranton
Baton Rouge, Louisiana Dunmore, Pennsylvania
Yung Yen Chen Wil Clouse
Nova Southeastern University Vanderbilt University
Davie, Florida Nashville, Tennessee
Clarence Coleman Michael H. Deis
Winthrop University Clayton College & State University
Rock Hill, South Carolina Morrow, Georgia
Carol Docan Scott Droege
CSU, Northridge Mississippi State University-Meridian Campus
Northridge, California Meridian, Mississippi
Journal of the International Academy for Case Studies, Volume 17, Number 8, 2011
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EDITORIAL BOARD MEMBERS

Martine Duchatelet Steve Edison
Purdue University Calumet University of Arkansas at Little Rock
Hammond, Indiana Little Rock, Arkansas
Andrew A. Ehlert Henry Elrod
Mississippi University for Women University of the Incarnate Word
Columbus, Mississippi San Antonio, Texas
Mike Evans Werner Fees
Winthrop University Georg-Simon-Ohm-Fachhochschule Nuernberg
Rock Hill, South Carolina Nuernberg, Germany
Troy Festervand Art Fischer
Middle Tennessee State University Pittsburg State University
Murfreesboro, Tennessee Pittsburg, Kansas
Barbara Fuller Ramaswamy Ganesan
Winthrop University BITS-Pilani Goa Campus
Rock Hill, South Carolina Goa, India
Joseph J. Geiger Issam Ghazzawi
University of Idaho University of La Verne
Moscow, Idaho La Verne, California
Michael Grayson Richard Gregory
Jackson State University University of South Carolina Spartanburg
Jackson, Mississippi Spartanburg, South Carolina
Robert D. Gulbro Allan Hall
Athens State University SUNY Institute of Technology
Athens, Alabama Utica, New York
Karen Hamilton Heikki Heino
Appalachian State University Governors State University
Boone, North Carolina University Park, Illinois
Terrance Jalbert Marianne L. James
University of Hawaii at Hilo California State University, Los Angeles
Hilo, Hawaii Los Angeles, California
Marlene Kahla Joseph Kavanaugh
Stephen F. Austin State University Sam Houston State University
Nacogdoches, Texas Spring, Texas
William J. Kehoe Wasif M. Khan
University of Virginia Lahore University of Management Sciences
Charlottesville, Virginia Lahore, PU, Pakistan
Marla Kraut S. Krishnamoorthy
University of Idaho Amrita Institute of Management
Moscow, Idaho Tamil Nadu, India
Dave Kunz John Lawrence
Southeast Missouri State University University of Idaho
Cape Girardeau, Missouri Moscow, Idaho
Jonathan Lee John Lewis
University of Windsor Stephen F. Austin State University
Windsor, Ontario, Canada Nacogdoches, Texas
Journal of the International Academy for Case Studies, Volume 17, Number 8, 2011
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EDITORIAL BOARD MEMBERS

Rod Lievano Steve Loy
University of Minnesota Duluth Eastern Kentucky University
Duluth, Minnesota Richmond, Kentucky
Anne Macy Edwin Lee Makamson
West Texas A&M University Hampton University
Canyon, Texas Hampton, Virginia
Jeff Mankin Paul Marshall
Lipscomb University Widener University
Nashville, Tennessee Chester, Pennsylvania
James R. Maxwell Steve McGuire
State University of New York College at Buffalo California State University, Los Angeles
Buffalo, New York Los Angeles, California
Michael McLain Todd Mick
Hampton University Missouri Western State University
Elizabeth City, North Carolina St. Joseph, Missouri
Kenneth K. Mitchell Mohsen Modarres
Shaw University Humboldt State University
Raleigh, North Carolina Arcata, California
William B. Morgan Inge Nickerson
Felician College Barry University
Jackson, New Jersey Miami Shores, Florida
Inder Nijhawan Adebisi Olumide
Fayetteville State University Lagos State University
Fayetteville, North Carolina Lagos, Nigeria
Joseph Ormsby D. J. Parker
Stephen F. Austin State University University of Washington Tocama
Nacogdoches, Texas Tacoma, Washington
Karen Paul Steven K. Paulson
Florida International University University of North Florida
Miami, Florida Jacksonville, Florida
Terry Pearson Rashmi Prasad
West Texas A&M University University of Alaska Anchorage
Canyon, Texas Anchorage, Alaska
Sanjay Rajagopal Charles Rarick
Western Carolina University Purdue University Calumet
Cullowhee, North Carolina Hammond, Indiana
Sherry Robinson Ida Robinson-Backmon
Penn State University University of Baltimore
New Albany, Pennsylvania Baltimore, Maryland
Durga Prasad Samontaray Joesph C. Santora
King Saud University Essex County College
Riyadh, Saudi Arabia Newark, New Jersey
Sujata Satapathy Bob Schwab
Indian Institute of Technology Andrews University
New Delhi, India Berrien Springs, Michigan
Journal of the International Academy for Case Studies, Volume 17, Number 8, 2011
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EDITORIAL BOARD MEMBERS

Elton Scifres Herbert Sherman
Stephen F. Austin State University Southampton College
Nacogdoches, Texas Southampton, New York
Linda Shonesy Mike Spencer
Athens State University University of Northern Iowa
Athens, Alabama Cedar Falls, Iowa
Harlan E. Spotts Harriet Stephenson
Western New England College Seattle University
Springfield, Massachusetts Seattle, Washington
Philip Stetz Jim Stotler
Stephen F. Austin State University North Carolina Central University
Nacogdoches, Texas Chapel Hill, North Carolina
Jennifer Ann Swanson Joseph Sulock
Stonehill College UNC-Asheville
N. Easton, Massachusetts Asheville, North Carolina
Joe Teng Prasanna J. Timothy
Barry University Karunya Institute of Technology
Miami Shores, Florida Tamil Nadu, India
Jeff W. Totten Jack E. Tucci
Southeastern Louisiana University Mississippi State University-Meridian Campus
Hammond, Louisiana Meridian, Mississippi
George Vozikis Rae Weston
University of Tulsa Macquarie Graduate School of Management
Tulsa, Oklahoma NSW Australia
Greg Winter Art Warbelow
Barry University University of Alaska
Miami Shores, Florida Fairbanks, Alaska
Thomas Wright
University of Nevada - Reno
Reno, Nevada

Journal of the International Academy for Case Studies, Volume 17, Number 8, 2011
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TABLE OF CONTENTS

EDITORIAL BOARD MEMBERS .............................................................................................. III 

LETTER FROM THE EDITORS ................................................................................................. IX 

SMALL TOWNS DON’T ALWAYS HAVE SMALL PROBLEMS:
ASHVILLE CASE STUDY ........................................................................................................... 1 
Stan Newton, Jacksonville State University 
Patricia C. Borstorff, Jacksonville State University 

THE TALE OF TWO BANKS: SOCIÉTÉ GÉNÉRALE AND BARINGS ................................. 7 
Pierre Canac – University of St. Thomas 
Charlene Dykman – University of St. Thomas 

AN INTERNATIONAL ACQUISITION FOR HOLOGEN INC. ............................................... 17 
Benjamin L. Dow III, Southeast Missouri State University 
David Kunz, Southeast Missouri State University 

OMEGA GEOPHYSICAL CORPORATION .............................................................................. 23 
Robert (Chip) Matthews, Sam Houston State University 
Joe James, Sam Houston State University 
James B. Bexley, Sam Houston State University 

LEHMAN TRIKES: A STORY WITHIN A STORY .................................................................. 35 
Donald C. Looney, Black Hills State University 
Annette Ryerson, Black Hill State University 

ETHICAL ISSUES IN PROFESSIONAL TAX PRACTICE ...................................................... 41 
Richard Powell, Pepperdine University 
Cynthia E. Bolt-Lee, The Citadel 

APPLE INC.: PRODUCT PORTFOLIO ANALYSIS ................................................................ 49 
Michael L. Mallin, The University of Toledo 
Todd A. Finkle, Gonzaga University 

Journal of the International Academy for Case Studies, Volume 17, Number 8, 2011
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FLOATING ISLAND INTERNATIONAL ................................................................................. 57 
Mary McNally, Montana State University 
Timothy J. Wilkinson, Montana State University 

FOREIGN DIRECT INVESTMENT IN ARGENTINA AND URUGUAY ............................... 63 
Paul S. Marshall, Widener University 
Clement H. Noble, Widener University 

WOMEN CONSUMERS IN CHINA COSMETIC SURGERY MARKET ................................ 73 
Junsong Chen, China Europe International Business School 

DETERMINING THE VALUE OF THE COCA COLA COMPANY –
A CASE ANALYSIS .................................................................................................................... 79 
Hailu Regassa, Colorado State University - Pueblo 
Laurie Corradino, Colorado State University – Pueblo 

TRANSFORMING THE TEXAS PLANT .................................................................................. 87 
Mildred Golden Pryor, Texas A&M University-Commerce 
John H. Humphreys, Texas A&M University-Commerce 
Sonia Taneja, Texas A&M University-Commerce 

CHANGING AUDITORS—THE CASE OF CALLAWAY GOLF COMPANY
AND ITS FOUR DIFFERENT AUDITORS IN ONE YEAR ..................................................... 99 
Allen K. Hunt, Southern Illinois University Edwardsville 
Brad J. Reed, Southern Illinois University Edwardsville 
Gregory Sierra, Southern Illinois University Edwardsville 

ALIBABA: CHANGING THE WAY BUSINESS IS CONDUCTED IN
THE INFORMATION ECONOMY ........................................................................................... 105 
Casimir Barczyk, Purdue University Calumet 
Gideon Falk, Purdue University Calumet 
Lori Feldman, Purdue University Calumet 
Charles Rarick, Purdue University Calumet 

A SYSTEMS ANALYSIS, DESIGN, AND DEVELOPMENT CASE STUDY:
WILLIAMS BROS. APPLIANCES INVENTORY & POINT-OF-SALE SYSTEM .............. 111 
Terry L. Fox, University of Mary Hardin-Baylor 

THE INVESTMENT .................................................................................................................. 117 
Henry Elrod, University of the Incarnate Word 

Journal of the International Academy for Case Studies, Volume 17, Number 8, 2011
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LETTER FROM THE EDITORS

Welcome to the Journal of the International Academy for Case Studies. The editorial content of
this journal is under the control of the Allied Academies, Inc., a non profit association of
scholars whose purpose is to encourage and support the advancement and exchange of
knowledge, understanding and teaching throughout the world. The purpose of the JIACS is to
encourage the development and use of cases and the case method of teaching throughout higher
education. Its editorial mission is to publish cases in a wide variety of disciplines which are of
educational, pedagogic, and practical value to educators.

The instructors’ notes contained in this volume have been double blind refereed, simultaneously
with their respective cases. The cases were published in a separate issue of the JIACS. The
acceptance rate for manuscripts in this issue, 25%, conforms to our editorial policies

If any reader is interested in obtaining a case, an instructor’s note, permission to publish, or any
other information about a case, the reader must correspond directly with the Executive Director
of the Allied Academies: [email protected].

We intend to foster a supportive, mentoring effort on the part of the referees which will result in
encouraging and supporting writers. We welcome different viewpoints because in differences
we find learning; in differences we develop understanding; in differences we gain knowledge
and in differences we develop the discipline into a more comprehensive, less esoteric, and
dynamic metier.

The Editorial Policy, background and history of the organization, and calls for conferences are
published on our web site. In addition, we keep the web site updated with the latest activities of
the organization. Please visit our site and know that we welcome hearing from you at any time.

Inge Nickerson, Barry University

Charles Rarick, Purdue University, Calumet

Journal of the International Academy for Case Studies, Volume 17, Number 8, 2011
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Journal of the International Academy for Case Studies, Volume 17, Number 8, 2011