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About Journal of Retailing and Consumer Services: Ibrahim Alnawas, Faisal Aburub
This document summarizes a research study that investigated the effects of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions. The study confirmed four key interaction-based benefits of mobile apps: learning benefits, social integrative benefits, personal integrative benefits, and hedonic benefits. It found that all benefits except social integrative benefits influence consumer satisfaction, and that only learning benefits and hedonic benefits influence purchase intentions. The study also confirmed the relationship between consumer satisfaction and purchase intentions in the mobile context.
Detailed Information
| Author: | ['scribdjic'] |
|---|---|
| Publication Year: | 2017 |
| Pages: | 10 |
| Language: | English |
| Format: | |
| Price: | FREE |
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