Table Of ContentJOURNAL OF
BUSINESS
RESEARCH
ELSEVIER
Author Index
Akhigbe A, 49 Odin N. 75
Asthana SC, 37 Odin Y, 75
Bhat S, 111 Phillips MR Jr, 103
Chandrashekaran R, 85 Qureshi AA, 49
Charlebois M, 93
Chebat J-C, 93 Reddy SK, 111
Eaton JP, 165 Smith MC, 103
Srivastava RK 123
Gelinas-Chebat C, 93 Stafford ER, 163
Gopalakrishna P, | Strazzien A, s9
Subramanian R, |
Han JK. 123
Hartman CL. 163 Valette-Florence P, 75
van Raaiy WF, 59
Kannan PK, 137 Volle P, 63
Kim N, 123
Koku PS, 49 Woodside A, 59
Woodside AG,
Michalisin MD, 151
Mishra BK, 37 Yim (Bennett) CK, 137
Motes WH, 15
Noble C, 57
0148-2963/01/$ — see front matter « 2001 Elsevier Science Inc All rights reserve d
PIl: SO0148-2963(01)00280-6
JOURNALOF
BUSINESS
RESEARCH
ELSEVIER
Subject Index
ADVERTISEMENTS n investigation of the
Age differences in memory for radio advertisements: The submarket competition
role of mnemonics, 103 New developments in marketing
What makes open vs. closed conclusion advertisements sumer behavior
more persuasive? The moderating role of prior know Purchase experiments of
ledge and involvement, 93 ence strategies using
ANNUAL REPORT VALIDITY he short-term effe
Validity of annual report assertions about innovativeness choice
An empirical investigation, 151] bles, 63
What makes open vs
BOOK REVIEWS more persuasive?
Collaborative Approaches to Resolving Conflict, Myra ledge and involven
Warren Isenhart and Michael Spangle, 163
The End of Marketing as We Know It, Sergio Zyman, 57 DEVELOPING ECONOMY
Interviews With CEOs, Harvard Business Review, 165 he market
orient
BRAND CHOICI
context ol
Conceptual and operational aspects of brand loyalty: An analysis, |
empirical investigation, 75 DIFFERENTIAL INFORMATION
Purchase experiments of extra-ordinary and regular influ- The differential information hypothe
ence strategies using artificial and real brands, 15
earings information transfer
BRAND EXTENSION tion, 37
lhe impact of parent brand attribute associations and affect
( yn brri and e*xxtteennssiioon n eevvaalluuataitoino,n , 11111 ,E ARNINGS INFORMATION TRANSFER
The differential information hypothesis im
CHURCHILL PARADIGM a
eamings information transfer An CmMpiric
Conceptual and operational aspects of brand loyalty: An tion. 37
empirical investigation, 75
COLLABORATION
FIRM SIZI
Book review: ( ollaborative {pproac he s to Re solving Con
. The differential information hypothesis, fir
flict, Myra Warren Isenhart and Michael Spangle, 163
CONFLICT . earnings information transtiet An empi| ri
tion, 37
Book review: Collaborative {pproac hes to Resolvine Con
. FIRM VALUI
flict, Myra Warren Isenhart and Michael Spangle, 163 r
CONSUME. R BEHAVIOR ’ he} e‘ffTetcetcst s ofo f nenewsw oO n inniittiiaal corppoorraat e lawVsSuUi t Q
ge differences in memory for radio advertisements: The
role of mnemonics, 103 INDIA RESEARCH
Conceptual and operational aspects of brand loyalty: An The market orientation-performance relat
empirical investigation, 75 context of a developing economy n empirical
Consumer decision-making in a multi-generational choice analysis, |
set context, 123 INNOVATIVENESS
The impact of parent brand attribute associations and affect Validity of annual report assertions about innovativeness
on brand extension evaluation, 111 An empirical investigation, 151
The implications of individual differences in reference
price utilization for designing effective price com- LAWSUITS
munications, 85 The effects of news on initial corporate lawsuits, 49
0148-2963/01/$ — see front matter © 2001 Elsevier Science Inc. All rights reserved
Pll: S0148-2963(01)00279-X
Subject Index / Journal of Business Research 53 (2001) 169-170
MANAGEMENT An investigation of the impact of promotions on across-
Book review: Interviews With CEOs, Harvard Business submarket competition, 137
Review, 165 MULTI-GENERATION TECHNOLOGICAI
MARKET ORIENTATION PRODUCTS
The market orientation-performance relationship in the con- Consumer decision-making in a multi-generational choice
text of ad eveloping economy: An empirical analysis, | set context, 123
MARKETING
Book review: The End of Marketing as We Know It, Sergio PERFORMANCE RELATIONSHIP
Zyman, 57
The market orientation-performance relationship in the
MARKETING COMMUNICATIONS
context of a developing economy: An empirical
Age differences in memory for radio advertisements: The
analysis, |
role of mnemonics, 103
PRICING
The implications of individual differences in reference price
The implications of individual differences in reference price
utilization for designing effective price communica-
utilization for designing effective price communica-
tions, 85
tions, 85
An investigation of the impact of promotions on across-
submarket competition, 137
New developments in marketing communications and con- RADIO ADVERTISING
Age differences in memory for radio advertisements
sumer behavior, 59
role of mnemonics, 103
The short-term effect of store-level promotions on store
choice, and the moderating role of individual varia-
bles, 63 SALES PROMOTION
What makes open vs. closed conclusion advertisements Age differences in memory for radio advertisements: The
more persuasive? The moderating role of prior know- role of mnemonics, 103
ledge and involvement, 93 An investigation of the impact of promotions on across-
MEASUREMENT SCALES submarket competition, 137
Conceptual and operational aspects of brand loyalty: An The short-term effect of store-level promotions on store
empirical investigation, 75 choice, and the moderating role of individual varia-
MODELING bles, 63
Consumer decision-making in a multi-generational choice STORE-LEVEL PROMOTIONS
set context, 123 The short-term effect of store-level promotions on store
The impact of parent brand attribute associations and affect choice, and the moderating role of individual varia-
on brand extension evaluation, 111 bles, 63
