Table Of Contentore
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ELSEVIER
TE aE AOS ET I LTE! AI a EE ESE PESRR-c RNPNI RS
Author Index
Abe M, 241 Kaicker A, 2 Olshavsky RW
Aylesworth AB, 207 Kempf DS
Olusoga SA
Krishna A, 57
Barnett T, 13 Kroll M, 143 Papatla P
Bearden WO, 231 Pray B, 143
Belich TJ, 1 Lado A
Bourgeois D], 67 Larimo J, 25 y A, 183
Lehmann DR, 57 Ruth JA, 219
Chrisman J], 165 Leone RP, 197
Lundberg O, 13
Davis PS, 129
De Castro JO, 165 Mahoney JT, 9]
Dubinsky AJ, | Manning KC, 23] Simonin Bl
McKee D, 77 Sivakumar K
Goldhar JD, 103 Mela C, 57 Stern LW, 115
Menon AG, 81
Harlam BA, 57 Mitra A, 187 Varadarajan PR
Hartline MD, 129 Mokwa MP, 153
Hartman S, 13 Mulhern FJ, 197 White M, 13
Henry W, 183 Woodside CA
Hunt SD, 8] Noble CH, 153 Wright P, 143
Journal of Business Research 33, 277 (1995)
© 1995 Elsevier Science Inc ISSN 0148-2963/95/$9 50
655 Avenue of the Americas, New York, NY 10010 SDI 0148-296 3(95)00078.7
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ELSEVIER
LAN MEERIT NIT OS PETS SI RR A SIRS SIRS
Subject Index
ADVERTISING RESEARCH I
\ Dynamic Model of the Advertising-Price
r
tionship tor Heterogenous Consumer ¢
Price and Advertising Strategy of a National Brand A\gains
Its Private-Label Clone: A Signaling Game Approact
241
Special Issue on Pricing Strategy and the Marketing
ATTRIBUTE INFORMATION
Price Cue Utilization in Product Evaluations: The
Role of Motivation and Attribute Informatior
BOOK REVIEWS
Aerospace Agencies & Organizations: A Guide
& Government, 67
Exploring Identity and Gender: The Narrative Stuc
Volume Two, 7]
BUNDLING
Bundling as a Strategy for New Product Introduction: Effect
on consumers Reservation Prices for the Bundle
New Product, and Its Tie-in, 219
Component versus Bundle Pricing: The Role of Selling
Deviations from Price Expectations, 23]
Impact of Bundle Type, Price Framing and Familiarity on
Purchase Intention for the Bundle, 57
COMPETITIVE ADVANTAGI
Advanced Manufacturing and New Directions for Competi
tive Strategy, 103 ION ACQUISITION
Metaphors and Competitive Advantage: Evaluating the Use of Factors Related t ) I| nifoorr n' att ion A A
Metaphors in Theories of Competitive Strategy, 81 ganizations
Order of Market Entry, Competitive Strategy, and Financial NFORMATION PP ROCESSING
Performance, 165 cessing Technique
Special Issue on Sustainable Competitive Advantage
Strategic Adaptation to Extended Rivalry: Effects on
Organizational Performance, 129
Strategic Groups, Mobility Barriers, and Competitive Advan
tage: An Empirical Investigation, 153
Strategic Orientations, Competitive Advantage, and Business
Pertormance, 143
CONSUMER BEHAVIOR
Bundling as a Strategy for New Product Introduction: Effects MARKET RESPONSI
on Consumers’ Reservation Prices for the Bundle, the Mea iring Market Response
r
New Product, and Its Tie-in, 219 Approach iv
Impact of Bundle Type, Price Framing and Familiarity on MARKETING RESEARCH
Purchase Intention for the Bundle, 57 i Strategy tor New P ict Introduction: |
Price and Advertising Strategy of a National Brand Against the Bundle
Journal of Business Research 33, 279-280 (1995
© 1995 Elsevier Science Inc 148-2963/95
655 Avenue of the Americas, New York, NY 10010 SSI 148-296 3/95)
280 J) Busn Res Subject Index
1995:33:279-280
New Product, and Its Tie-in, 219 Strategic Orientations, Competitive Advantage, and Business
A Dynamic Model of the Advertising-Price Sensitivity Rela- Performance, 143
tionship for Heterogenous Consumers, 261
Impact of Bundle Type, Price Framing and Familiarity on PLANNING SITUATIONS
Purchase Intention for the Bundle, 57 Information Processing Techniques in Planning: An Investi-
Measuring Market Response to Price Changes: A Classifica- gation of Preferences of Executive Planners, 13
tion Approach, 197 PRICE-CHOICE RELATIONSHIP
Metaphors and Competitive Advantage: Evaluating the Use of The Price-Choice Relationship: A Contingent Processing
Metaphors in Theories of Competitive Strategy, 81 Approach, 207
Order of Market Entry, Competitive Strategy, and Financial PRICE INFORMATION
Performance, 165 Price Cue Utilization in Product Evaluations: The Moderating
Price and Advertising Strategy of a National Brand Against Role of Motivation and Attribute Information, 187
Its Private-Label Clone: A Signaling Game Approach PRICING STRATEGY
241 A Dynamic Model of the Advertising-Price Sensitivity Rela-
The Price-Choice Relationship: A Contingent Processing tionship for Heterogenous Consumers, 261
Approach, 207 Price and Advertising Strategy of a National Brand Against
Price Cue Utilization in Product Evaluations: The Moderating Its Private-Label Clone: A Signaling Game Approach
Role of Motivation and Attribute Iniormation, 187 241
Product Differentiation and Market Performance in Producer Quality-Tier Competition and Optimal Pricing, 251
Goods Industries, 115 Special Issue on Pricing Strategy and the Marketing Mix, 183
Quality-Tier Competition and Optimal Pricing, 251 PRODUCT DIFFERENTIATION
Special Issue on Pricing Strategy and the Marketing Mix, 183 Product Differentiation and Market Performance in Producer
Special Issue on Sustainable Competitive Advantage, 77 Goods Industries, 115
Strategic Adaptation to Extended Rivalry: Effects on
Organizational Performance, 129 QUALITY-TIER COMPETITION
Strategic Groups, Mobility Barriers, and Competitive Advan- A Dynamic Model of the Advertising-Price Sensitivity Rela-
tage: An Empirical Investigation, 153
tionship for Heterogenous Consumers, 261
Strategic Orientations, Competitive Advantage, and Business
Price and Advertising Strategy of a National Brand Against
Performance, 143
Its Private-Label Clone: A Signaling Game Approach
METAPHORS, MARKETING 241
Metaphors and Competitive Advantage: Evaluating the Use of
Quality-Tier Competition and Optimal Pricing, 251
Metaphors in Theories of Competitive Strategy, 81
MOBILITY BARRIERS
RESOURCE-BASED THEORY
Strategic Groups, Mobility Barriers, and Competitive Advan-
The Management of Resources and the Resource of Manage-
tage: An Empirical Investigation, 153
ment, 91
ORGANIZATIONAL THEORY AND BEHAVIOR
The Foreign Direct Investment Decision Process: Case
Studies of Different Types of Decision Processes in
Finnish Firms, 25 SERVICE DIFFERENTIATION
The Management of Resources and the Resource of Manage- Product Differentiation and Market Performance in Producer
ment, 91 Goods Industries, 115
Special Issue on Sustainable Competitive Advantage, 77 STRATEGIC GROUP ANALYSIS
Strategic Adaptation to Extended Rivalry: Effects on Strategic Groups, Mobility Barriers, and Competitive Advan-
Organizational Performance, 129 tage: An Empirical Investigation, 153
