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About j.heliyon.2020.e04667
This study examines the effects of mobile augmented reality apps on impulse buying behavior in the tourism industry. It integrates the Technology Acceptance Model, Stimulus-Organism-Response framework, and flow theory to analyze how characteristics of mobile AR apps influence user enjoyment, satisfaction and impulse purchases. A survey was administered and analyzed using structural equation modeling, finding mobile AR utility, ease of use and interactivity positively impact enjoyment and satisfaction, leading to stronger impulse buying.
Detailed Information
| Author: | ['Melika Kalajdzisalihovic'] |
|---|---|
| Publication Year: | 2022 |
| Pages: | 9 |
| Language: | English |
| Format: | |
| Price: | FREE |
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