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About Its Hard To Be Green
This document summarizes a research study analyzing consumer behavior in Europe regarding green products. The study uses data from over 26,000 respondents across 28 European countries. The results suggest that while European consumers are aware of green concepts, they are generally not willing to buy or pay more for green products because the value proposition is unclear to them. Companies offering green products need to rethink their strategies around value communication, messaging, and eco-labeling in order to better convey the value of their products to consumers.
Detailed Information
| Author: | ['Greta Manrique Gandolfo'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 12 |
| Language: | English |
| Format: | |
| Price: | FREE |
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