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Download Itau BBA On Tech Trends One App To Rule Them All by ['Patricia Garcia'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Itau BBA On Tech Trends One App To Rule Them All
This report examines the development of super apps in Asia, with a focus on China and potential contenders in Brazil. It finds that China's unique environment, including its concepts of privacy, mobile-first consumers, supportive government policies, and historically cash-based payments, were especially conducive to the success of super apps like WeChat. However, these factors are not fully replicated in other countries. The report evaluates Asian super app competitors and key factors for success, then analyzes the Brazilian market and top five potential verticals - messaging, e-commerce, ride-hailing, food delivery, and payments - to identify leading local contenders in the emerging super app race.
Detailed Information
| Author: | ['Patricia Garcia'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 39 |
| Language: | English |
| Format: | |
| Price: | FREE |
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