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About Is military advertising effective?: an estimation methodology and applications to recruiting in the 1980s and 1990s, Issue 1591
Develops improved econometric analysis methods for evaluating whether military advertising has been effective in increasing the numbers of high-quality enlistments in the services and illustrates the methods using data from the early 1980s and mid-1990s.
Detailed Information
| Author: | James N. Dertouzos, Steven Garber, Rand Corporation |
|---|---|
| Publication Year: | 2003 |
| ISBN: | 9780833033413 |
| Pages: | 115 |
| Language: | English |
| File Size: | 0.643 |
| Format: | |
| Price: | FREE |
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