Table Of Content000200010272231114 KROENK_DEFRONZO_Final.pdf March 9, 2020 11:08:06
IS 223
Introduction to Information Systems
Fall 2020
Custom Edition for Boston University
Taken from:
Using MIS, Eleventh Edition
by David M. Kroenke and Randall J. Boyle
Management Information Systems: Managing the Digital Firm,
Sixteenth Edition
by Kenneth C. Laudon and Jane P. Laudon
IS 223 Introduction to Information Systems, Custom Edition for Boston University. Published by Pearson. Copyright © 2021 by Pearson Education, Inc.
000200010272231114 KROENK_DEFRONZO_Final.pdf March 9, 2020 11:08:06
Cover Art: Courtesy of kentoh/Shutterstock
Taken from:
Using MIS, Eleventh Edition
by David M. Kroenke and Randall J. Boyle
Copyright © 2020, 2017, 2016 by Pearson Education, Inc.
New York, New York 10013
Management Information Systems: Managing the Digital Firm, Sixteenth Edition
by Kenneth C. Laudon and Jane P. Laudon
Copyright © 2020, 2018, 2016, by Pearson Education, Inc.
New York, NY 10013
Copyright © 2020 by Pearson Education, Inc.
All rights reserved.
Pearson Custom Edition.
This copyright covers material written expressly for this volume by the editor/s as well as
the compilation itself. It does not cover the individual selections herein that first appeared
elsewhere. Permission to reprint these has been obtained by Pearson Education, Inc. for
this edition only. Further reproduction by any means, electronic or mechanical, including
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arranged with the individual copyright holders noted.
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property of their respective owners and are used herein for identification purposes only.
Pearson Education, Inc., 330 Hudson Street, New York, New York 10013
A Pearson Education Company
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Printed in the United States of America
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ISBN 10: 0-136-83983-5
ISBN 13: 978-0-136-83983-5
IS 223 Introduction to Information Systems, Custom Edition for Boston University. Published by Pearson. Copyright © 2021 by Pearson Education, Inc.
000200010272231114 KROENK_DEFRONZO_Final.pdf March 9, 2020 11:08:06
Grateful acknowledgment is made to the following sources for permission to reprint
material copyrighted or controlled by them:
Copyright Acknowledgments
“Improving Clinical care pathway of an Ayurvedic hospital: a teaching case for developing process
improvement capabilities,” by Wasana Bandara, Dharshani Thennakoon, and Rehan Syed, reprinted
from Journal of Information Technology Teaching Cases (January 1, 2016), by permission of
Palgrave Macmillan.
“BKASH: Financial Technology Innovation for Emerging Markets” (2017), by Ishtiaq P. Mahmood,
Marleen Dieleman, and Narmin T. Banu, by permission of Ivey Publishing.
“Netfl ix Inc.: The Disruptor Faces Disruption” (2017), by Chris F. Kemerer and Brian K. Dunn,
by permission of Ivey Publishing.
IS 223 Introduction to Information Systems, Custom Edition for Boston University. Published by Pearson. Copyright © 2021 by Pearson Education, Inc.
000200010272231114 KROENK_DEFRONZO_Final.pdf March 9, 2020 11:08:06
IS 223 Introduction to Information Systems, Custom Edition for Boston University. Published by Pearson. Copyright © 2021 by Pearson Education, Inc.
000200010272231114 KROENK_DEFRONZO_Final.pdf March 9, 2020 11:08:06
Brief Contents
Chapter 1 Information Systems in Global Business Today 2
Chapter 2 E-commerce: Digital Markets, Digital Goods 40
Chapter 3 Hardware, Software, and Mobile Systems 115
Chapter 4 The Cloud 161
Chapter 5 Database Processing 219
Chapter 6 Processes, Organizations, and Information Systems 259
Chapter 7 Managing Knowledge and Artificial Intelligence 300
Chapter 8 Information Systems Development 341
Chapter 9 Securing Information Systems 388
Glossary 432
Glossary 442
Index 447
v
IS 223 Introduction to Information Systems, Custom Edition for Boston University. Published by Pearson. Copyright © 2021 by Pearson Education, Inc.
000200010272231114 KROENK_DEFRONZO_Final.pdf March 9, 2020 11:08:07
Detailed Contents
Chapter 1 Information Systems in Global Business Today 2
Opening Case: PCL Construction: The New Digital Firm 3
1-1 How are information systems transforming business, and why are they
so essential for running and managing a business today? 5
How Information Systems Are Transforming Business 6 • What’s New in
Management Information Systems? 7
Interactive Session | Management Can You Run the Company
with Your iPhone? 9
Globalization Challenges and Opportunities: A Flattened World 11 • The
Emerging Digital Firm 12 • Strategic Business Objectives of Information
Systems 13
1-2 What is an information system? How does it work? What are its
management, organization, and technology components? Why
are complementary assets essential for ensuring that information
systems provide genuine value for organizations? 16
What Is an Information System? 16 • Dimensions of Information
Systems 18
Interactive Session | Technology UPS Competes Globally with Information
Technology 23
It Isn’t Just Technology: A Business Perspective on Information
Systems 24 • Complementary Assets: Organizational Capital and
the Right Business Model 26
1-3 What academic disciplines are used to study information systems,
and how does each contribute to an understanding of information
systems? 28
Technical Approach 28 • Behavioral Approach 29 • Approach of This
Text: Sociotechnical Systems 29
1-4 How will MIS help my career? 30
The Company 30 • Position Description 31 • Job Requirements 31 •
Interview Questions 31 • Author Tips 31
Review Summary 32 • Key Terms 33 • Review Questions 33 •
Discussion Questions 34
Hands-On MIS Projects 34
Collaboration and Teamwork Project 35
Case Study: Did Information Systems Cause Deutsche Bank to Stumble? 36
References: 39
Chapter 2 E-commerce: Digital Markets, Digital Goods 40
Opening Case: Youtube Transforms the Media Landscape 41
2-1 What are the unique features of e-commerce, digital markets, and
digital goods? 43
vi
IS 223 Introduction to Information Systems, Custom Edition for Boston University. Published by Pearson. Copyright © 2021 by Pearson Education, Inc.
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Contents vii
E-commerce Today 44 • The New E-commerce: Social, Mobile, Local 45 •
Why E-commerce Is Different 47 • Key Concepts in E-commerce: Digital Markets
and Digital Goods in a Global Marketplace 50
2-2 What are the principal e-commerce business and revenue
models? 53
Types of E-commerce 53 • E-commerce Business Models 54
Interactive Session | Organizations Uber: Digital Disruptor 57
E-commerce Revenue Models 58
2-3 How has e-commerce transformed marketing? 60
Behavioral Targeting 61 • Social E-commerce and Social Network
Marketing 64
Interactive Session | Management “Socializing” with Customers 67
2-4 How has e-commerce affected business-to-business transactions? 68
Electronic Data Interchange (EDI) 69 • New Ways of B2B Buying and Selling 70
2-5 What is the role of m-commerce in business, and what are the most
important m-commerce applications? 72
Location-Based Services and Applications 73 • Other Mobile Commerce
Services 74
2-6 What issues must be addressed when building an e-commerce
presence? 74
Develop an E-commerce Presence Map 74 • Develop a Timeline:
Milestones 75
2-7 How will MIS help my career? 76
The Company 76 • Job Description 76 • Job Requirements 77 •
Interview Questions 77 • Author Tips 77
Review Summary 78 • Key Terms 78 • Review Questions 79 •
Discussion Questions 80
Hands-On MIS Projects 80
Collaboration and Teamwork Project 81
Case Study: A Nasty Ending for Nasty Gal 82
References: 84
BKASH: FINANCIAL TECHNOLOGY INNOVATION FOR
EMERGING MARKETS 87
NETFLIX INC.: THE DISRUPTOR FACES DISRUPTION 103
Chapter 3 Hardware, Software, and Mobile Systems 115
Q3-1 What Do Business Professionals Need to Know About Computer
Hardware? 117
Hardware Components 118 • Types of Hardware 118 • Computer Data 119
Q3-2 How Can New Hardware Affect Competitive Strategies? 121
Internet of Things 121 • Digital Reality Devices 123 • Self-Driving
Cars 125 • 3D Printing 127 • Cryptocurrencies 127
IS 223 Introduction to Information Systems, Custom Edition for Boston University. Published by Pearson. Copyright © 2021 by Pearson Education, Inc.
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viii Contents
Q3-3 What Do Business Professionals Need to Know About Software? 128
What Are the Major Operating Systems? 129 • Virtualization 131 • Own Versus
License 133 • What Types of Applications Exist, and How Do Organizations
Obtain Them? 133 • What Is Firmware? 134
Q3-4 Is Open Source Software a Viable Alternative? 135
Why Do Programmers Volunteer Their Services? 135
So What? New from CES 2018 136
How Does Open Source Work? 137 • So, Is Open Source Viable? 138
Q3-5 What Are the Differences Between Native and Web Applications? 138
Developing Native Applications 138 • Developing Web Applications 139 •
Which Is Better? 140
Q3-6 Why Are Mobile Systems Increasingly Important? 140
Hardware 141 • Software 142 • Data 142
Ethics Guide: Free Apps for Data 143
Procedures 145 • People 146
Q3-7 What Are the Challenges of Personal Mobile Devices at Work? 146
Advantages and Disadvantages of Employee Use of Mobile Systems at
Work 146
Survey of Organizational BYOD Policy 147
Q3-8 2029? 149
Security Guide: Poisoned App-les 150
Career Guide: Senior Software Engineer 152
Case Study 3: The Apple of Your i 156
Chapter 4 The Cloud 161
Q4-1 Why Are Organizations Moving to the Cloud? 163
Cloud Computing 164 • Why Do Organizations Prefer the Cloud? 165 • When
Does the Cloud Not Make Sense? 167
Q4-2 How Do Organizations Use the Cloud? 167
Resource Elasticity 167 • Pooling Resources 168 • Over the Internet 169 •
Cloud Services from Cloud Vendors 169 • Content Delivery Networks 172 •
Using Web Services Internally 173
Q4-3 What Network Technology Supports the Cloud? 174
What Are the Components of a LAN? 175
Ethics Guide: Reverse Engineering Privacy 176
Connecting Your LAN to the Internet 178
Q4-4 How Does the Internet Work? 180
The Internet and the U.S. Postal System 181 • Step 1: Assemble Package
(Packets) 181 • Step 2: Put Name on Package (Domain Names) 181 • Step
3: Look Up Address (IP Address) 181 • Step 4: Put Address on Package
(IP Address on Packet) 182 • Step 5: Put Registered Mail Sticker on Package
(TCP) 182 • Step 6: Ship Package (Packets Transported by Carriers) 183
Q4-5 How Do Web Servers Support the Cloud? 184
IS 223 Introduction to Information Systems, Custom Edition for Boston University. Published by Pearson. Copyright © 2021 by Pearson Education, Inc.
000200010272231114 KROENK_DEFRONZO_Final.pdf March 9, 2020 11:08:07
Contents ix
Three-Tier Architecture 185 • Watch the Three Tiers in Action! 185 •
Service-Oriented Architecture (SOA) 186 • A SOA Analogy 186 • SOA for
Three-Tier Architecture 188 • Internet Protocols 189 • TCP/IP Protocol
Architecture 189
Q4-6 How Can eHermes Use the Cloud? 191
SaaS Services at eHermes 191 • PaaS Services at eHermes Security 192 • IaaS
Services at eHermes 192
Q4-7 How Can Organizations Use Cloud Services
Securely? 192
Virtual Private Networks (VPNs) 193 • Using a Private Cloud 193 • Using a
Virtual Private Cloud 195
So What? Quantum Learning 196
Q4-8 2029? 197
Security Guide: IRS Systems Overtaxed 198
Career Guide: Senior Network Manager 201
Case Study 4: Salesforce.com 205
Improving the Clinical-Care Pathway of an Ayurvedic Hospital:
a Teaching Case for Developing Process Improvement
Capabilities 209
Chapter 5 Database Processing 219
Q5-1 What Is the Purpose of a Database? 211
Q5-2 What Is a Database? 223
Relationships Among Rows 224 • Metadata 225
Ethics Guide: Mining at Work 226
Q5-3 What Is a Database Management System (DBMS)? 228
Creating the Database and Its Structures 228 • Processing the Database 229 •
Administering the Database 229
So What? Slick Analytics 230
Q5-4 How Do Database Applications Make Databases More Useful? 232
Traditional Forms, Queries, Reports, and Applications 232 • Browser Forms,
Reports, Queries, and Applications 234 • Multi-User Processing 235
Q5-5 How Are Data Models Used for Database Development? 236
What Is the Entity-Relationship Data Model? 237
Q5-6 How Is a Data Model Transformed into a Database Design? 240
Normalization 240 • Representing Relationships 242 • Users’ Role in the
Development of Databases 245
Q5-7 How Can eHermes Benefit from a Database System? 245
Q5-8 2029? 247
Security Guide: Big Data . . . Losses 248
Career Guide: Director of Data Engineering 250
Case Study 5: Searching for Pianos . . . 253
IS 223 Introduction to Information Systems, Custom Edition for Boston University. Published by Pearson. Copyright © 2021 by Pearson Education, Inc.
