Ipsos Affluent Survey

71 Pages·2017·8.89 MB·English

by  Graphics Dude Ltd

Affluent Asia
Launch 2017
Singapore – Nov 21, 2017 | Hong Kong – Nov 23, 2017
© 2017 Ipsos. All rights reserved. Contains Ipsos' Confidential and
Proprietary information and may not be disclosed or reproduced
without the prior written consent of Ipsos.
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.
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© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.
3
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.
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QUANTUM THEORY APPLIES TO MEDIA RESEARCH
Media can no longer be defined by
classical monodirectional verticals.
Each touchpoint is part of a
probability cloud and only turns
real when accessed by the
consumer.
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NOWADAY’S CONTEXT
Changing Shaping Increasing Across
business behaviors, brands multiple
dynamics expectations challenges interfaces
FROM PRODUCTS AND HIGHER DEMAND FOR TRUST MORE CLUTTER – ENORMOUS MULTISCREEN AS THE
SERVICES TO CONNECTION AND TRANSPARENCY QUANTITY OF CONTENT AND DOMINANT BEHAVIOR
AND INTERMEDIATION BRANDED STIMULI EVERYDAY
ONLINE IMPATIENCE AND
SMARTPHONE SCREEN AS
IMMEDIATISM
LESS ATTENTION THE KEY PARAMETER,
FROM MASS PRODUCTION
MORE SENSITIVE TO ANYTHING
TO MASS
THAT COULD DISRUPT LESS VIEWABILITY
INDIVIDUALIZATION
EXPERIENCE
4 in 5 2 seconds -9 % 9 in 10
CEOS THINK THE DELAY IN AN E- DROP IN RECALL OVER INTERNET USERS
PRODUCTION COMMERCE THE PAST 2 YEARS IN USA DECLARED TO ACCESS
TECHNOLOGIES THEIR TRANSACTION CAUSES WEB PRIMARILY VIA
COMPANIES USE WILL 25% INCREASE IN MOBILE ALREADY IN
CHANGE IN THE NEXT SHOPPING CART BEING 2016
FIVE YEARS DISCARDED
SOURCES: PWC 2016/ Brand Perfect/ E-Marketer/ Ipsos own data 2016
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And, the best way to cut through the clutter is certainly not by
creating more clutter
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WE MUST RECONSIDER THE ADDED-VALUE OF OUR MEDIA CHOICES
(Truly)
Be where
At the
know
your target
right
your is and be
moment
heard
target
Surround Consider
Be
your target quantity
relevant
at different but also
and
touch quality of
impactful
points contact
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WE MUST RECONSIDER THE ADDED-VALUE OF OUR MEDIA CHOICES
Audience
OTS
and
Receptivity
profiling Recognition
Value
Elevate
Multi-
Reach
Creativity
Media and
standards
Affinity
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OUR MISSION
UNDERSTANDING BRANDS COMMS
BRANDS, MEDIA,
CONTENT AND
COMMUNICATION
AT THEIR POINT
OF IMPACT WITH
CONTENT MEDIA
PEOPLE
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