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About Inventory Management and Marketing Performance of Fast Food Restaurants in Abia State, Nigeria
- The document is a thesis that examines the relationship between inventory management and marketing performance of fast food restaurants in Abia State, Nigeria. - It analyzes how factors like level of stocking, inventory cost reduction, order quantity, order time, and reorder level impact marketing performance and customer satisfaction. - The study found that inventory cost reduction significantly affects marketing performance, and that order quantity and order time are positively correlated with customer satisfaction, while reorder level significantly impacts marketing performance.
Detailed Information
| Author: | ['omar musa'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 73 |
| Language: | English |
| Format: | |
| Price: | FREE |
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