Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication

1058 Pages·2018·16.851 MB·English

by  Janis Teruggi Page

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Introduction to Strategic Public Relations
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Introduction to Strategic Public Relations
Digital, Global, and Socially Responsible Communication
Janis Teruggi Page
George Washington University
Lawrence J. Parnell
George Washington University
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Copyright © 2019 by SAGE Publications, Inc.
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Printed in the United States of America
Library of Congress Cataloging-in-Publication Data
Names: Page, Janis Teruggi, author. | Parnell, Lawrence J., author.
Title: Introduction to strategic public relations : digital, global, and socially responsible communication / Janis Teruggi Page, George
Washington University, Washington D.C., USA, Lawrence Parnell, George Washington University, Washington D.C., USA.
Description: First Edition. | Thousand Oaks : SAGE Publications, [2018] | Includes bibliographical references and index.
Identifiers: LCCN 2017039375 | ISBN 9781506358031 (pbk. : alk. paper)
Subjects: LCSH: Public relations.
Classification: LCC HM1221 .P34 2018 | DDC 659.2—dc23 LC record available at https://lccn.loc.gov/2017039375
This book is printed on acid-free paper.
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Brief Contents
Preface
Acknowledgments
About the Authors
Section One: Understanding Public Relations: Unit One: Public Relations’ Role and Function in
Society
Chapter 1: Strategic Public Relations: A Constantly Evolving Discipline
Chapter 2: The History of Modern Public Relations: From Barnum to Lee, Bernays to Page, and
Other Public Relations Pioneers
Chapter 3: Ethics and Law in Public Relations
Chapter 4: Foundations of Public Relations: Research and Theory
Chapter 5: Implementing Your Strategic Communications Plan
Section Two: Practicing Public Relations in a Socially Responsible World: Unit Two: Public Relations
Tactics
Chapter 6: Public Relations Writing: Persuasive and Audience Focused
Chapter 7: Media Relations in a Digital World
Chapter 8: Social Media and Emerging Technologies
Unit Three: General Practice Areas
Chapter 9: Corporate Social Responsibility and Community Relations
Chapter 10: Employee Relations, Corporate Culture, and Social Responsibility
Chapter 11: Corporate Communication and Reputation Management
Chapter 12: Issues Management and Crisis Communication
Unit four: Specialty Practice Areas
Chapter 13: Sports, Tourism, and Entertainment
Chapter 14: Nonprofit, Health, Education, and Grassroots Organizations
Chapter 15: Public Affairs, Government Relations, and Political Communications
Chapter 16: International Public Relations and Public Diplomacy
Glossary
References
Index
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