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Introduction to Market Access for Pharmaceuticals PDF

204 Pages·2017·2.22 MB·English
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by Mondher Toumi| 2017| 204 pages| 2.22| English

About Introduction to Market Access for Pharmaceuticals

Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers’ needs, the drug will fail to reach its intended marke

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Author:Mondher Toumi
Publication Year:2017
Pages:204
Language:English
File Size:2.22
Format:PDF
Price:FREE
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