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About Introduction To Brand-Lecture Notes
Introduction to branding focuses on the role of branding in marketing management. The module covers the measurement of the success of a brand, critical evaluation of branding strategies, and positioning a brand in the competitive marketplace.
Detailed Information
| Author: | ['Cara_C'] |
|---|---|
| Publication Year: | 2012 |
| Pages: | 125 |
| Language: | English |
| Format: | |
| Price: | FREE |
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