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About Introduction, Objectives and Research Methodology.: Chapter - I
This document discusses the introduction and objectives of researching supply chain management practices in the Indian FMCG industry. It provides background on the liberalization of the Indian economy and increased global competition facing domestic manufacturers. The choice of studying supply chain management is justified, as SCM is recognized as a key contributor to organizational efficiency and profitability. The main objective of the research is to examine current SCM practices in India, compare them to best practices, and identify ways to enhance profitability, especially for FMCG companies.
Detailed Information
| Author: | ['giri'] |
|---|---|
| Publication Year: | 2018 |
| Pages: | 17 |
| Language: | English |
| Format: | |
| Price: | FREE |
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