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About Intro & Abstract
This document discusses supply chain performance attributes for the fast moving consumer goods (FMCG) industry. It identifies that FMCG supply chains face unique challenges due to their complex distribution networks and relationships with retailers. The document conducts a survey across four case studies and two product categories to identify accepted performance attributes. It finds that the Supply Chain Operations Reference (SCOR) model is best suited for measuring and monitoring FMCG supply chain performance.
Detailed Information
| Author: | ['Shashank Bhootra'] |
|---|---|
| Publication Year: | 2015 |
| Pages: | 16 |
| Language: | English |
| Format: | |
| Price: | FREE |
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