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Internet Business Models and Strategies: Text and Cases PDF

477 Pages·2002·2.676 MB·English
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by Allan Afuah, Christopher L. Tucci| 2002| 477 pages| 2.676| English

About Internet Business Models and Strategies: Text and Cases

Despite the Internet’s phenomenal impact on business and its reach across all sectors, no model has emerged for thoughtfully valuing companies’ Internet efforts. In addition, strategies for effectively competing in this environment are just beginning to materialize. This book addresses both of these critical aspects of the Internet and offers business models and strategies for better understanding this important phenomenon. In the words of the authors, ...The framework (presented here) allows users of the text to make more informed theory-based arguments as to how successful an Internet-based firm is likely to be, how much it might be worth, and the relative merits of formulating and implementing an Internet strategy for an established firm.”

Detailed Information

Author:Allan Afuah, Christopher L. Tucci
Publication Year:2002
ISBN:9780071151238
Pages:477
Language:English
File Size:2.676
Format:PDF
Price:FREE
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