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Download International Marketing (15th Edition) by Philip Cateora, Mary Gilly, John Graham in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About International Marketing (15th Edition)
Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
Detailed Information
| Author: | Philip Cateora, Mary Gilly, John Graham |
|---|---|
| Publication Year: | 2010 |
| ISBN: | 9780073529943 |
| Pages: | 659 |
| Language: | English |
| File Size: | 28.948 |
| Format: | |
| Price: | FREE |
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