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× ElsevierUS Jobcode: KIB Chapter: Prelims-H7983 30-12-2006 2:43p.m. Page:1 Trimsize:7.25in 10.25in International Business A Global Perspective Fontsused: Sabon&Frutiger Margins:Top:36pt Gutter:66pt FontSize:11/14pt TextWidth:30PC Depth:43Lines × ElsevierUS Jobcode: KIB Chapter: Prelims-H7983 30-12-2006 2:43p.m. Page:2 Trimsize:7.25in 10.25in This page intentionally left blank Fontsused: Sabon&Frutiger Margins:Top:36pt Gutter:66pt FontSize:11/14pt TextWidth:30PC Depth:43Lines × ElsevierUS Jobcode: KIB Chapter: Prelims-H7983 30-12-2006 2:43p.m. Page:3 Trimsize:7.25in 10.25in International Business A Global Perspective M a r i o s I. K a t s i o l o u d e s AmericanUniversityofSharjah,UAE and S p y r o s H a d j i d a k i s Intercollege,Nicosia-Cyprus AMSTERDAM•BOSTON•HEIDELBERG•LONDON NEWYORK•OXFORD•PARIS•SANDIEGO SANFRANCISCO•SINGAPORE•SYDNEY•TOKYO Butterworth-HeinemannisanimprintofElsevier Fontsused: Sabon&Frutiger Margins:Top:36pt Gutter:66pt FontSize:11/14pt TextWidth:30PC Depth:43Lines × ElsevierUS Jobcode: KIB Chapter: Prelims-H7983 30-12-2006 2:43p.m. Page:4 Trimsize:7.25in 10.25in Butterworth-HeinemannisanimprintofElsevier 30CorporateDrive,Suite400,Burlington,MA01803,USA LinacreHouse,JordanHill,OxfordOX28DP,UK Copyright©2007,ElsevierInc.Allrightsreserved. Nopartofthispublicationmaybereproduced,storedinaretrievalsystemortransmittedinany formorbyanymeans,electronic,mechanical,photocopying,recording,orotherwise,withouttheprior writtenpermissionofthepublisher PermissionsmaybesoughtdirectlyfromElsevier’sScience&TechnologyRights DepartmentinOxford,UK:phone:(+44)1865843830,fax:(+44)1865853333, E-mail:[email protected] viatheElsevierhomepage(http://elsevier.com),byselecting“Support&Contact” then“CopyrightandPermission”andthen“ObtainingPermissions.” Recognizingtheimportanceofpreservingwhathasbeenwritten,Elsevier printsitsbooksonacid-freepaperwheneverpossible. LibraryofCongressCataloging-in-PublicationData Katsioloudes,MariosI. Internationalbusiness:aglobalperspective/MariosI.KatsioloudesandSpyros Hadjidakis. p.cm. ISBN0-7506-7983-2 1. Internationaltrade. 2. Internationalbusinessenterprises. 3. International ﬁnance. 4. Globalization–Economicaspects. I. Hadjidakis,Spyros. II. Title. HF1379.K382006 338.8(cid:2)8–dc22 2006035890 BritishLibraryCataloguinginPublicationData AcataloguerecordforthisbookisavailablefromtheBritishLibrary ISBN13:978–0–7506–7983–1 ISBN10:0–7506–7983–2 ForinformationonallButterworth-Heinemannpublications visitourwebsiteathttp://books.elsevier.com TypesetbyIntegraSoftwareServicesPvt.Ltd,Pondicherry,India www.integra-india.com PrintedintheUnitedStatesofAmerica 07 08 09 10 11 10 9 8 7 6 5 4 3 2 1 Working together to grow libraries in developing countries www.elsevier.com | www.bookaid.org | www.sabre.org Fontsused: Sabon&Frutiger Margins:Top:36pt Gutter:66pt FontSize:11/14pt TextWidth:30PC Depth:43Lines × ElsevierUS Jobcode: KIB Chapter: Prelims-H7983 30-12-2006 2:43p.m. Page:5 Trimsize:7.25in 10.25in This book is dedicated to our families and to all the people of the world, irrespective of color, religion, gender and social status. Fontsused: Sabon&Frutiger Margins:Top:36pt Gutter:66pt FontSize:11/14pt TextWidth:30PC Depth:43Lines × ElsevierUS Jobcode: KIB Chapter: Prelims-H7983 30-12-2006 2:43p.m. Page:6 Trimsize:7.25in 10.25in This page intentionally left blank Fontsused: Sabon&Frutiger Margins:Top:36pt Gutter:66pt FontSize:11/14pt TextWidth:30PC Depth:43Lines × ElsevierUS Jobcode: KIB Chapter: Prelims-H7983 30-12-2006 2:43p.m. Page:vii Trimsize:7.25in 10.25in . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Contents .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Preface....................................................................... xiii .. . . . . . . . . Part A: Chapters .......................................................... 1 .. . . . 1 .. . . . . . . . . Challenges in International Business................................... 3 .. . . . Objectives 3. Opening Case 3. Today’s World of Business 6. What is Interna- .. . . tional Business? 9. Why Do Companies Go International? 12. The Participants .. . . in International Business 15. The Global Perspective of International Business .. . . 19. Why Study International Business? 21. Practical Tips 24. Closing Case 26. .. . . Chapter Summary 28. Review and Discussion Questions 28. Endnotes 29. .. . . . . . 2 .. . . . . . . . . The Culture Challenge in International Business....................... 31 .. . . . Objectives 31.OpeningCase 31.WhatIsCulture? 34.CultureanditsElements . . . 38. The Study of Cultural Differences 50. Culture in the Workplace 53. Cross- .. . . cultural Management and Training 55. Practical Tips 57. Closing Case 60. .. . . Chapter Summary 61. Review and Discussion Questions 62. Endnotes 62. .. . . . . . . 3 .. . . . . . . . Theories of International Trade and International Investment.......... 65 .. . . Objectives 65. Opening Case 65. International Trade in General and its .. . . Importance 68. Mercantilism 69. AdamSmithandtheTheoryofAbsolute .. . . Advantage 71. David Ricardo and the Theory of Comparative Advantage 73. .. . . The Heckscher–Ohlin (Factor Proportions) Model 75. Raymond Vernon and the .. . . ProductLifeCycleTheoryofTrade 78.ContemporaryTradeTheories 82.Prac- .. . . tical Tips 90. Closing Case 92. Chapter Summary 94. Review and Discussion .. . . Questions 95. Endnotes 95. .. . . . . . . vii Fontsused: Sabon&Frutiger Margins:Top:36pt Gutter:66pt FontSize:11/14pt TextWidth:30PC Depth:43Lines × ElsevierUS Jobcode: KIB Chapter: Prelims-H7983 30-12-2006 2:43p.m. Page:viii Trimsize:7.25in 10.25in viii Contents . . . . . . . .. 4 . . . . . . . .. The Monetary System in the International Arena...................... 97 . . . .. Objectives 97. Opening Case 97. International Transactions 98. Balance of . . .. Payments 99. The Foreign Exchange Market 104. The International Monetary . . .. System 125. The Gold Standard 126. Closing Case 129. Chapter Summary . . .. 130. Review and Discussion Questions 131. Endnotes 132. . . . . . . .. 5 . . . . . . . . .. International Economic Integration.................................. 135 . . . .. Objectives 135. Opening Case 135. The Changing World Context 138. Glob- . . .. alizationandEconomicActivity 140.EconomicIntegration 150.EconomicInte- . .. gration in Europe: The European Union 153. Economic Integration in North . . .. America—NAFTA 167. Economic Integration among Developing Countries . . .. 168. Closing Case 173. Chapter Summary 174. Review and Discussion Ques- . . .. tions 175. Endnotes 175. . . . . . . . . . . .. 6 . . . . . . . .. Government, Law, and Political Risk in International Business....... 181 . . . .. Objectives 181. Opening Case 181. Washington’s Worries and Mont’s Defense . . .. 183. Introduction 184. The Political Environment 184. Closing Case 205. . . .. Chapter Summary 206. Review and Discussion Questions 206. Endnotes 206. . . . . . . . . . .. 7 . . . . . . . . .. Global Strategic Planning............................................ 209 . . . .. Objectives 209. Opening Case 209. Introduction 211. Overview on Global . . .. Strategic Planning 211. The Strategic Planner in a Global Multicultural Environ- . . . ment 226. Closing Case 230. Chapter Summary 232. Review and Discussion . . .. Questions 232. Endnotes 233. . . . . . . . . . . .. 8 . . . . . . . .. Entering the International Market................................... 235 . . . .. Objectives 235. Opening Case 235. Concerns and Issues of Going International . . .. 236. International Business Research: Determining International Business Research . . .. Objectives 240.DistributionandSalesChannelIdentiﬁcation 241.ForeignMar- . . .. ketEntryStrategies 242.InternationalLogisticsandTransportationIssuesRelated . . .. to Foreign Market Entry 258. Closing Case 259. Chapter Summary 260. . . .. Review and Discussion Questions 262. Endnotes 262. . . . . . . . . . . Fontsused: Sabon&Frutiger Margins:Top:36pt Gutter:66pt FontSize:11/14pt TextWidth:30PC Depth:43Lines × ElsevierUS Jobcode: KIB Chapter: Prelims-H7983 30-12-2006 2:43p.m. Page:ix Trimsize:7.25in 10.25in Contents ix . . . . . . . 9 .. . . . . . . . International Marketing............................................. 265 .. . . . Objectives 265.OpeningCase 265.SportsMarketing/AdvertisementRevolution .. . . byNike 266.VisionandGlobalStrategy 267.NikeConstantlyStrivesforInno- .. . . vation 268. Innovative Communication 268. Innovation through Integration .. . . Logistics and Supply Chain Management 268. Nike Activities in Southeast Asia: .. . . EthicalDilemmasandSocialResponsibilityPolicies 269.TheGlobalEnvironment .. . . 269. International Market Assessment 272. The Global Marketing Environment .. . . 272.TheNationalMarketingEnvironment 274.MarketInformation 279.Inter- .. . . national Marketing Strategy and Management 282. The International Market- .. . . ing Mix: Product, Promotion, Pricing, and Placing Strategies 285. Cross-cultural .. . . Consumer Marketing 293. Industrial Marketing 294. Industrial International .. . Marketing Applications 295. Vertical Coordination in the Retailing Sector 295. .. . . Chain Marketing 296. Supply Chain Strategy and Management 297. Interna- .. . . tional Marketing Implementation in Challenging Areas of the Global Economy .. . . 298.MarketingintheNewlyEmergingandFormerEasternBlocEconomies 299. .. . . ClosingCase 302.“TheGreenery”:HowDutchFreshVegetableGrowersDevelop .. . . theirInternationalMarketingOrganization 302.ChapterSummary 306.Review .. . . and Discussion Questions 307. Endnotes 308. .. . . . . . . . . . . . . . . . 10 .. . . . . . . . . International Accounting, Finance, and Taxation..................... 311 .. . . . Objectives 311. Opening Case 311. Introduction 313. The Environment of .. . . GlobalFinancialMarkets 313.GlobalEquityMarkets 315.SomeTrends 321. .. . . TheEnvironmentofInternationalFinancialAccounting 322.InternationalFinan- .. . . cialReporting 332.AuditinginanInternationalEnvironment 339.International .. . Taxation and International Transfer Prices 345. International Transfer Pricing .. . . 347. Closing Case 351. Chapter Summary 352. Review and Discussion Ques- .. . . tions 353. Endnotes 354. .. . . . . . . . . . . . . . . . . 11 .. . . . . . . . International Operations Management............................... 355 .. . . . Objectives 355. Opening Case 355. Production and Operations 357. What is .. . . Operations Management? 358. What Do Operations Managers Do? 362. Oper- .. . . ations Management in the International Arena 366. Operations Management at .. . . Easyjet Airlines 368. Operations Management Applications 369. Project Man- .. . . agement375.ClosingCase 381.ChapterSummary 382.ReviewandDiscussion .. . . Questions 383. Problems 383. Endnotes 384. .. . . . . . . . . . . . Fontsused: Sabon&Frutiger Margins:Top:36pt Gutter:66pt FontSize:11/14pt TextWidth:30PC Depth:43Lines

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Griffin, R. W. and Pustay, M. W., International Business, 4th edn (Pearson: Prentice. Hall, 2005), p. 59. 6. of France's Alcatel, SA. • In 2004, AmBev

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Griffin, R. W. and Pustay, M. W., International Business, 4th edn (Pearson: Prentice. Hall, 2005), p. 59. 6. of France's Alcatel, SA. • In 2004, AmBev

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