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Download Internal Marketing: Directions for Management by Richard Varey, Barbara Lewis in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Internal Marketing: Directions for Management
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include: * the social model of marketing* the human resource management perspective* marketing and service management* quality management* organizational development* corporate identity, image and reputation* corporate communication. Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.
Detailed Information
| Author: | Richard Varey, Barbara Lewis |
|---|---|
| Publication Year: | 2000 |
| ISBN: | 9780203253199 |
| Pages: | 330 |
| Language: | English |
| File Size: | 2.208 |
| Format: | |
| Price: | FREE |
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