Interfirm Networks: Franchising, Cooperatives and Strategic Alliances

320 Pages·2015·3.36 MB·English

by  Josef Windsperger

Josef Windsperger · Gérard Cliquet
Thomas Ehrmann · Georg Hendrikse
Editors
Interfi rm
Networks
Franchising, Cooperatives and Strategic
Alliances
Interfirm Networks
.
Josef Windsperger • Ge´rard Cliquet •
Thomas Ehrmann • Georg Hendrikse
Editors
Interfirm Networks
Franchising, Cooperatives and Strategic
Alliances
Editors
JosefWindsperger Ge´rardCliquet
DepartmentofManagement CentreRechercheenEconomicetManagement
UniversityofVienna (CREM)
Vienna Universite´deRennes1
Austria RennesCe´dex7
France
ThomasEhrmann GeorgHendrikse
Institutfu¨rStrategischesManagement DepartmentofOrganization
UniversityofMu¨nster ErasmusUniversity
Mu¨nster Rotterdam
Germany TheNetherlands
ISBN978-3-319-10183-5 ISBN978-3-319-10184-2(eBook)
DOI10.1007/978-3-319-10184-2
SpringerChamHeidelbergNewYorkDordrechtLondon
LibraryofCongressControlNumber:2014955788
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Contents
InterfirmNetworks:AnIntroduction. . . . . . . . . . . . . . . . . . . . . . . . . . . 1
JosefWindsperger,Ge´rardCliquet,ThomasEhrmann,andGeorgeHendrikse
PartI FranchisingNetworks
TheDynamicsofContractualDesign:DeterminantsofContract
DurationinFranchisingNetworks. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
OdileChanut,MagaliChaudey,MurielFadairo,andFre´de´ricPerdreau
UsingOrganizationalCapabilityandTransactionCostTheory
toExplainMulti-unitFranchising. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
DildarHussainandJosefWindsperger
Multi-unitFranchiseSystemPerformance:AnOrganizational
EconomicsAnalysis. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57
CintyaLanchimbaandJosefWindsperger
EffectsofEvolutionaryRulesonCooperativeTendencies
inFranchisingNetworks. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77
ThomasEhrmann,BrinjaMeiseberg,andMichaelKopel
ACross-NationalComparisonoftheRoleofHabitinLinkages
BetweenCustomerSatisfactionandFirmReputationandTheir
EffectsonFirm-LevelOutcomesinFranchising. . . . . . . . . . . . . . . . . . 99
BrinjaMeisebergandRajivP.Dant
SocialCapitalandStart-UpPerformance:TheRoleofCustomer
Capital. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125
BrinjaMeiseberg
TheImpactofEuropeanLegislationonFranchising:AFocus
onKnow-How,E-CommerceandResalePrices. . . . . . . . . . . . . . . . . . . 149
RozennPerrigotandGuyBasset
v
vi Contents
PartII Cooperatives
MotivationBehindMembers’LoyaltytoAgriculturalCooperatives. . . 173
ChrysaMorfi,PetriOllila,JerkerNilsson,LiFeng,
andKonstantinosKarantininis
AnEmpiricalAnalysisofProductQualityandOrganizationalForm. . . 191
GuenterSchamelandFranciscoJavierSantos-Arteaga
InformingMeasurementofCooperativePerformance. . . . . . . . . . . . . . 209
JasonR.V.FrankenandMichaelL.Cook
PartIII StrategicAlliances
ComplementarityBetweenFormalandRelationalGovernance
MechanismsinInter-organizationalNetworks:Combining
Resource-BasedandRelationalGovernancePerspectives. . . . . . . . . . . 229
TugbaGurcaylilar-YenidoganandJosefWindsperger
GovernanceStructuresandInnovation:TheCaseoftheBrazilian
CoffeeRoastingandGrindingIndustry. . . . . . . . . . . . . . . . . . . . . . . . . 249
GabrielaF.Jardim,MariaSylviaM.Saes,andLuizF.deMesquita
ConflictDynamicsinInterfirmRelationships:AnExploratory
AnalysisoftheImportanceofGovernanceMechanisms. . . . . . . . . . . . 273
JochenLengers,RajivP.Dant,andBrinjaMeiseberg
CooperationandCompetitioninMarketswithNetwork
ExternalitiesorLearningCurves. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 299
KarlMorasch
List of Contributors
Guy Basset IGR-IAE Rennes – University of Rennes 1, CREM UMR CNRS
6211,Rennes,France
IGASchoolofManagement,Casablanca,Morocco
Odile Chanut CRET-LOG, University of Aix-Marseille, Aix-en-Provence,
France
MagaliChaudey GATELyon-St.Etienne,Saint-Etienne,France
Ge´rardCliquet InstituteofManagementofRennes(IAE),Universite´ deRennes
1,Rennes,France
MichaelCook DepartmentofAgriculturalandAppliedEconomics,Universityof
Missouri,Columbia,MO,USA
RajivP.Dant UniversityofOklahoma,Norman,OK,USA
GriffithBusinessSchool,Southport,QLD,Australia
Thomas Ehrmann Institute of Strategic Management, Westfa¨lische Wilhelms-
Universita¨tMu¨nster,Muenster,Germany
MurielFadairo GATELyon-St.Etienne,Saint-Etienne,France
LiFeng DepartmentofEconomics,SwedishUniversityofAgriculturalSciences,
Uppsala,Sweden
JasonFranken DepartmentofAgriculturalScienceandEngeneeringTechnology,
SamHoustonStateUniversity,Huntsville,TX,USA
Tugba Gurcaylilar-Yenidogan Faculty of Economics and Administrative
Sciences, Department of Business Administrtion, Izmir University, Uckuyular –
Izmir,Turkey
GeorgeW.J.Hendrikse RotterdamSchoolofManagement,ErasmusUniversity
Rotterdam,DRRotterdam,TheNetherlands
vii
viii ListofContributors
DildarHussain ESCRennesSchoolofBusiness,Rennes,France
Konstantinos Karantininis Department of Economics, Swedish University of
AgriculturalSciences,Uppsala,Sweden
MichaelKopel DepartmentofOrganizationandEconomicsofInstitutions,Karl-
Franzens-Universita¨t8010,Graz,Austria
CintyaLanchimba CNRS,GATELyon-StEtienne,UMRn(cid:1) 5824,Universityof
Lyon,SaintEtienne,France
Jochen Lengers Institute of Strategic Management, Westfa¨lische Wilhelms-
Universita¨tMu¨nster,Mu¨nster,Germany
Brinja Meiseberg Institute of Strategic Management, Westfa¨lische Wilhelms-
Universita¨tMu¨nster,Muenster,Germany
Karl Morasch Fakulta¨t fu¨r Wirtschafts und Organisationswissenschaften,
Universita¨tderBundes-wehrMu¨nchen,Neubiberg,Germany
Chrysa Morfi Department of Economics, Swedish University of Agricultural
Sciences,Uppsala,Sweden
Jerker Nilsson Department of Economics, Swedish University of Agricultural
Sciences,Uppsala,Sweden
PetriOllila DepartmentofEconomics,HelsinkiUniversity,Helsinki,Finland
Fre´de´ricPerdreau COACTISLyon-St.Etienne,SaintEtienne,France
UniversityofLyon,Lyon,France
RozennPerrigot IGR-IAERennes–UniversityofRennes1,CREMUMRCNRS
6211,Rennes,France
ESCRennesSchoolofBusiness,Rennes,France
Francisco Javier Santos-Arteaga School of Economics and Management, Free
UniversityofBozen-Bolzano,Bozen-Bolzano,Italy
Guenter Schamel School of Economics and Management, Free University of
Bozen-Bolzano,Bozen-Bolzano,Italy
JosefWindsperger FacultyofBusiness,EconomicsandStatistics,Departmentof
Management,UniversityofVienna,Vienna,Austria
Interfirm Networks: An Introduction
JosefWindsperger,Ge´rardCliquet,ThomasEhrmann,
andGeorgeHendrikse
Contents
1 FranchisingNetworks........................................................................ 2
2 Cooperatives.................................................................................. 4
3 StrategicAlliances............................................................................ 5
References.......................................................................................... 6
The organization of interfirm networks, such as alliances, joint ventures, coopera-
tives,franchiseandretailchains,hasbecomeanimportantresearchtopicinthefield
oforganizationaleconomics,strategicmanagement,andorganizationtheory.Organ-
izationaleconomicsreferstotheapplicationofagencytheory(BlairandLafontaine
2005), property rights theory (Hart and Moore 1990; Baker et al. 2008) and
transaction cost theory (Williamson 1991; Marcher and Richman 2008; Meiseberg
and Ehrmann 2013; Mumdziev and Windsperger 2013), and strategic management
as well as organization theory refer to the application of resource-based theory
(Barney and Clark 2007), knowledge-based theory and organizational capability
J.Windsperger(*)
DepartmentofManagement,UniversityofVienna,Oskar-Morgenstern-Platz1,1090Vienna,
Austria
e-mail:[email protected]
G.Cliquet
InstituteofManagementofRennes(IAE),Universite´deRennes1,11,rueJeanMace´,CS
70803,35708Rennes,France
T.Ehrmann
InstituteofStrategicManagement,UniversityofMuenster,Leonardo-Campus18,48149
Muenster,Germany
G.Hendrikse
RotterdamSchoolofManagement,ErasmusUniversityRotterdam,OfficeT08-56,POBox
1738,3000DRRotterdam,TheNetherlands
©SpringerInternationalPublishingSwitzerland2015 1
J.Windspergeretal.(eds.),InterfirmNetworks,DOI10.1007/978-3-319-10184-2_1