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About Interactive Session:Technology: What Does It Take To Go Mobile?
The document discusses how companies are developing mobile strategies and applications to engage with customers using mobile devices. It provides examples of how USAA and Deckers Outdoor Corporation studied customer mobile behavior and developed mobile apps to improve customer experience. USAA created apps that allow customers to submit accident reports and photos, check balances, and deposit checks from their phones. This streamlined processes and increased mobile interactions. Developing effective mobile strategies requires understanding customer mobile usage and ensuring apps are properly designed to enhance processes rather than make them less efficient.
Detailed Information
| Author: | ['Daniela Medrano'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 9 |
| Language: | English |
| Format: | |
| Price: | FREE |
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